What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io

Quotes

• “So there's a couple of different changes that have happened. The browsers are moving away from a third party. Cookie Apple is a platform, had the 14.5 update, which has some privacy impacts as well.”

• “First of all, and probably started this February and April 26 and Facebook FIDO switched off to all the attribution, ISO 14.5.”

• “Apple introduced this update, but opts out people from tracking and by the end of the year, Google through Chrome will shut down third party cookies and all the cross networking technologies. And basically this will be the big end in the era of digital marketing, because a lot of things were done through those third-party cookies.”

• “So if events are coming from somewhere else, they would not be recorded and even more important. And that's what most people miss. They now have event priority.”

• “You don't use the same pixel. And that's where you all start to stop using pixels and switches in Facebook commission API, because it was pixels.”

• “So the notion of a pixel being the tracker of your conversion events, isn't necessarily going away. It's just a little bit more streamlined.”