Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 1Urgency & Trust Marketing — Jack Born // Deadline Funnels
- Part 2Launches and their limitations — Jack Born // Deadline Funnels
- Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4 Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Show Notes
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02:08How to create passive income streamsStart with the things that don't scale like one-to-one sessions. And then later on, you can move onto the things that do scale like courses.
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05:37How to scale your passive incomeStart by finding out what your core audience wants to know. This is the information that you will use to create your course packages as you move into scalability.
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10:09Figuring out where to put your courseIf you have a large audience, you want to maintain control of the different elements of your course like pricing. Different platforms like Wordpress, Udemy, and Teachable have different limitations.
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12:45How to market your courseIf you already have a dedicated audience, find a way to take them to your website. Its important to build anticipation and keep your audience interested in your upcoming course.
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14:46How nonYor can be either free or paid. It all boils down to adding value to your customers. Adding value is one way to develop authority and trust with your audience.
Quotes
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"I would recommend that you start by doing things that don't scale with the intention that down the road you're going to get to the things that scale..." - Jack Born, Founder, Deadline Funnel
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"The way you remove the curse of knowledge is to ask the people who have either just purchased or are thinking about purchasing the training what their biggest questions are." - Jack Born, Founder, Deadline Funnel
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"Look at the first event that you do as a way for you to gather intelligence and to really inform your messaging so that you can package up your course..." - Jack Born, Founder, Deadline Funnel
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“I see too many people get super wrapped up and all this busy work of trying to create the perfect platform when they haven't figured out how to reach the audience...” - Jack Born, Founder, Deadline Funnel
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“Regardless of what you're selling, it doesn't have to be a paid course. It could be a free course thats part of your onboarding or lead generation process.” - Jack Born, Founder, Deadline Funnel
- Part 1Urgency & Trust Marketing — Jack Born // Deadline Funnels
- Part 2Launches and their limitations — Jack Born // Deadline Funnels
- Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4 Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Up Next:
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Part 1Urgency & Trust Marketing — Jack Born // Deadline Funnels
Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they’re a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing.
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Part 2Launches and their limitations — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you really be using a launch? Today, Jack talks about launches and their limitations.
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Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
It’s day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustainability is key. So how do you ensure that you’re producing the right content? Today, Jack discusses how you can monetize your evergreen content.
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Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation.
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Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business.
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