Marketing with Ductape & Podcasts — John Jantsch / Duct Tape Marketing
- Part 1The Ultimate Marketing Engine
- Part 2 Marketing with Ductape & Podcasts — John Jantsch / Duct Tape Marketing
Show Notes
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02:20How to grow your businessFocus on building your brand and creating content first. Your business may not make you lots of money right away. But building your brand is how you lay the foundation and build authority.
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04:40Expanding into other marketing channelsLook for more ways to serve your audience. A good way to add value is through education. So you can offer things like courses or other educational programs.
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06:56Building a community around your brandFocus on what can benefit your audience. Based on the content that you already have out there, you can find products or new ways to continue to serve your audience.
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09:25How to balance managing multiple marketing channelsSeek help. Let people know what your plan is and like-minded individuals will be attracted to your project.
Quotes
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"If you want to stay lean and have a small team, things have to actually support each other." - John Jantsch, Founder, Duct Tape Marketing
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"The podcast supplied a significant revenue stream for us, but it also supported building the brand. It supported a way for us to create content & build more authority." - John Jantsch, Founder, Duct Tape Marketing
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"Expand by looking for ways to serve the core audience that's already tuning in and listening." - John Jantsch, Founder, Duct Tape Marketing
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“Start putting the word out that you're going to do it and that you need help doing it. And they will start showing up.” - John Jantsch, Founder, Duct Tape Marketing
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“For everything that we've kind of added, there's been a logical reason for how it could support other revenue streams or other objectives.” - John Jantsch, Founder, Duct Tape Marketing
- Part 1The Ultimate Marketing Engine
- Part 2 Marketing with Ductape & Podcasts — John Jantsch / Duct Tape Marketing
Up Next:
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Part 1The Ultimate Marketing Engine
John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine.
Play Podcast -
Part 2Marketing with Ductape & Podcasts — John Jantsch / Duct Tape Marketing
Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast.
