The Ultimate Marketing Engine

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine.
About the speaker

John Jantsch

Duct Tape Marketing

 - Duct Tape Marketing

John is the founder of Duct Tape Marketing

Show Notes

  • 02:07
    The Ultimate Marketing Engine
    The Ultimate Marketing Engine is a marketing strategy guide based on the idea of bringing value to your clients. John has 30 years of experience helping small businesses to improve their marketing strategy.
  • 05:25
    How to drive consistent growth: The customer success track
    The customer success track is a tool that helps you identify where you currently are in your business. It also provides you with a guide to your next business milestone.
  • 07:05
    How to drive consistent growth: Honing in on your true audience
    Focus most of your attention on the top 20% of your clients. The truth is that you cant successfully serve everyone in a large audience.
  • 08:15
    The value of providing value
    Theres no one size fits all in marketing. Its completely dependent on where you currently are in your business. But providing value to the customer is a major factor for long-term growth.
  • 09:36
    Standardization versus Customization
    The growth of your business will happen in stages. And based on where you are at a given time, as well as your audience, you may need either standardized or a customized approach.
  • 11:33
    The value of educating your clients
    Spend the time to educate your clients and their team about the value of your product or service. Then once you implement successfully, they will refer you to others.
  • 13:02
    Creating a referral engine
    Consistently make your existing customers happy and develop strategic partnerships to enrich this. Create customer advocates.
  • 15:41
    Where to find The Ultimate Marketing Engine
    The book will be launched September 21, 2021. But you can preorder the book from theultimatemarketingengine.com.

Quotes

  • "I also had businesses that not only survived, but in some ways thrived because of how they had really carried their business over the years. And this has always been fundamentally true." - John Jantsch, Founder, Duct Tape Marketing

  • "The pandemic shone, for me at least, a very bright light on the fact that a lot of businesses grow because they're in the right place, the right time..." - John Jantsch, Founder, Duct Tape Marketing

  • "Businesses that thrive in tough times are ones that are meaningful in the lives of their customers in some fashion." - John Jantsch, Founder, Duct Tape Marketing

  • “1 of the core concepts of this book is the idea to start viewing our customers, not as a transaction, but look at the transformation that we can make in their lives or in their business” - John Jantsch, Founder, Duct Tape Marketing

  • “We ultimately designed a customer success track, which has five stages for us that we can easily identify based on their marketing needs, where they are in a stage.” - John Jantsch, Founder, Duct Tape Marketing

  • “I'm going to ask people to narrow their focus to the top 20% of their clients.” - John Jantsch, Founder, Duct Tape Marketing

  • “We can't offer value to all, but I would suggest that 20% of our clients want to do 10x more business with us. And some percentage of those folks want to do a 100x more business...” - John Jantsch, Founder, Duct Tape Marketing

  • “A lot of who we can really deliver a lot of value to some of it has to do with who they are, what their situation is, how they buy, how they like to be served.” - John Jantsch, Founder, Duct Tape Marketing

  • “Let's get really good at serving a certain ideal client. And then let's intentionally create more for them.” - John Jantsch, Founder, Duct Tape Marketing

  • “The only way you're going to get referrals is to be a referral.” - John Jantsch, Founder, Duct Tape Marketing

  • “Build a strategic partner network that allows you to have folks and give folks opportunities so that they want to refer business...” - John Jantsch, Founder, Duct Tape Marketing

About the speaker

John Jantsch

Duct Tape Marketing

 - Duct Tape Marketing

John is the founder of Duct Tape Marketing

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