Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo
Colin Kinsella
Essentials Newsletters
- Part 1The Career of a marketing media maven — Colin Kinsella // Faveeo
- Part 2Changes in the Media Landscape — Colin Kinsella // Faveeo
- Part 3– Why Big Social is focused on Newsletters — Colin Kinsella // Faveeo
- Part 4AI vs Content Creators for Newsletter content — Colin Kinsella // Faveeo
- Part 5 Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo
Show Notes
Quotes
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"As a brand, you're trying not to turn off people. So you're trying to make sure that you're delivering in your scope, the kind of brand that you want to be..." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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"Apple just recently decided to put the button to opt out of being tracked. And 94% or 95% of all people said, I don't want to be tracked." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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"We're all going to be in this position where, who you are, what you're talking to people about, and how, is going to make a world of difference." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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“Essentially, audience is the new money.” - Benjamin Shapiro, Host of the MarTech podcast
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“If you're a media buyer or creator, keep your eyes and ears open. Pay attention, not to what you did yesterday, but what you should be doing tomorrow.” - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
- Part 1The Career of a marketing media maven — Colin Kinsella // Faveeo
- Part 2Changes in the Media Landscape — Colin Kinsella // Faveeo
- Part 3– Why Big Social is focused on Newsletters — Colin Kinsella // Faveeo
- Part 4AI vs Content Creators for Newsletter content — Colin Kinsella // Faveeo
- Part 5 Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo
Up Next:
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Part 1The Career of a marketing media maven — Colin Kinsella // Faveeo
Colin Kinsella, former CEO of Havas Media and advisor to Essentials Newsletters, sits in with Ben for New Media Week. What do you need to know to launch a successful media business from the ground up? Marketing techniques are always evolving and this is directly linked to media companies. So today, Ben talks to Colin about how he built his career as a media maven.
Play Podcast -
Part 2Changes in the Media Landscape — Colin Kinsella // Faveeo
Colin Kinsella is former CEO of Havas Media and current advisor to Essentials Newsletters. For the second day of New Media Week Ben and Colin continue the conversation about the evolution of the media and advertising industry. Starting a media business today is different from what it was years ago. Today, Colin talks with Ben about some of the changes that he’s seen in the media landscape throughout his career.
Play Podcast -
Part 3– Why Big Social is focused on Newsletters — Colin Kinsella // Faveeo
New Media Week grinds forward with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Launching a new media business requires experience and the industry know-how to ensure success. What are the strategies and techniques that you need to be successful? Today, Ben and Colin talk about why “big social” is focused on creating newsletters.
Play Podcast -
Part 4AI vs Content Creators for Newsletter content — Colin Kinsella // Faveeo
For the fourth day of New Media Week Ben meets with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin discuss the strategies, tactics, and technologies needed to launch a successful media business today. Colin Kinsella has decades of experience in both the media and the advertising sector. Today, Ben and Colin talk about how you should approach creating content for newsletters.
Play Podcast -
Part 5Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo
Ben wraps up New Media Week with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin continue the conversation surrounding strategies, tactics, and technologies needed to launch a successful media business today. This week, Colin and Ben have talked about various topics including Colin’s background in media and how media has changed throughout the decades. Today, Ben and Colin discuss trust and brand safety concerns when it comes to media buyers.
