Telemarketing Week: The future of Your Business Phone — Mark Sullivan // CallRail

This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services. In addition to his role at CallRail, Mark is a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the last installment of Telemarketing Week, we discuss the future of your business phone.
About the speaker

Mark Sullivan

CallRail

 - CallRail

Mark is the Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services. Mark is also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.

Show Notes

  • The Overlap Between The Phone, Digital Marketing & SMS (02:45)
    Phone numbers are not going anywhere anytime soon. Its an open, regulated network and people are keeping their phone numbers longer and longer and not changing them. Phone numbers are here to stay, but also the trend of calling businesses.
About the speaker

Mark Sullivan

CallRail

 - CallRail

Mark is the Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services. Mark is also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.

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