Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
- Part 1Saas Demand Generation Playbook — Rachel Leist // HubSpot
- Part 2 Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
- Part 3Conversational marketing tactics — Rachel Leist // HubSpot
- Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
- Part 5Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Show Notes
-
02:38Email marketing guidelines for SaaS businessesEfforts should be focused on educating the customer about your business through mediums like newsletters. When customers get to the product page, its about sending them transactional emails.
-
04:48Finding the balance in your email marketing strategyStanding out is dependent on your ability to change the email experience. It's about improving segmentation, targeting, and appeal to engage customers more effectively.
-
06:20Crafting emails that will performEmails should be designed according to the action you want the customer to take. Sound strategies pair a plain look with interactive content for the best results.
-
07:56Types of marketing emailsTraditional demand generation emails are concerned with getting new leads. Engagement looks at how many emails people have opened to determine the type of content they have interest in.
-
09:00Ideal response rates for demand generation emailsIts about looking at the open and engagement rate and other relevant metrics. Observing the figures on a monthly basis helps with determining how well new strategies work.
-
10:39Using email nurturing in a SaaS businessServing customers with highly personalized emails help you stand out from your competitors. Provide content based on peoples job roles and provide solutions to their biggest challenges.
-
11:48Content distribution and unsubscribe ratesStrategies should be based on getting people to consistently interact with your emails. So its best to look at reengagement rates to figure out what works for your audience.
-
12:20Other ways email can be used for B2B SaaS businessesTransactional emails, reminders, product launches and releases. People want to hear about new features that will solve challenges theyre experiencing.
Quotes
-
"The most important thing is remembering what the customer is trying to do. They're not trying to be bombarded with messaging. They're trying to figure out what you're all about." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"Triggers refer to people going through your website and visiting key pages indicating higher intent to take certain actions. Email automation will be sent based on those pages and actions." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"How do you stand out? It's about changing what the email experience is actually like and improving segmentation and targeting." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"Most of the emails you receive probably look the same. You have to look different. The subject line has to be engaging. The email has to be appealing. That could include videos or gifs." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"We've done things like countdown timers, or scratch offs in email. It's something to be a little bit different, exciting, and that has helped to engage our audience." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"We send emails to get our sales reps meetings based on actions our audience is taking. Those emails should be as plain as possible because it's coming from our sales rep." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"Newsletters are created with beautiful designs. When I say beautiful designs, it's actually a plain look and feel, with interactive content that actually works better for that strategy." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"There's two types of emails. One is your traditional demand generation, where you're trying to get meetings booked with your sales team. The other one is engagement." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"Sometimes you want to send a lot of emails. But, if they aren't engaging with all the emails you're sending, that's when you have to stop." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"We look at how many emails people received since they last engaged with us. If they haven't engaged with us in five, we're not going to keep emailing them the same content." -Rachel Leist, HubSpot, Snr Director of Marketing
-
"Start thinking about giving people content based on their job role, their biggest challenges, and getting highly personalized. That is what makes emails stand out in someone's inbox." -Rachel Leist, HubSpot, Snr Director of Marketing
- Part 1Saas Demand Generation Playbook — Rachel Leist // HubSpot
- Part 2 Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
- Part 3Conversational marketing tactics — Rachel Leist // HubSpot
- Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
- Part 5Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Up Next:
-
Part 1Saas Demand Generation Playbook — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, explains how to level up your SaaS marketing game. From startups to well established companies, the aim is consistently attracting new customers. With the pandemic still ongoing, the strategies companies decide to use will ultimately determine their level of success. Today, Rachel talks about the SaaS demand generation playbook.
Play Podcast -
Part 2Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
HubSpot’s Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an effective SaaS marketing strategy. Whether you’re using it as a transactional or nurturing tool, you want your content to be compelling. Today, Rachel discusses email marketing guidelines for SaaS business.
-
Part 3Conversational marketing tactics — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies show a preference for bots over human support for quick responses. It’s worth exploring the benefits that come from using bots on your website. Today, Rachel talks about conversational marketing tactics for the growth of SaaS businesses.
Play Podcast -
Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, explores marketing automation. While setting up automation takes a while, the benefits are boundless. From scaling your time to overall business growth, it’s no wonder many businesses are making use of automation technology. In today’s conversation, Rachel discusses marketing automation rules for your SaaS business.
Play Podcast -
Part 5Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, wraps up discussions on leveling up your SaaS marketing game. Finding the right balance between marketing and sales can be a complex task. However, it is critical that marketing and sales strategies are aligned in the modern marketplace. Today, Rachel looks at finding the line between your sales and marketing teams when marketing to SaaS businesses.
Play Podcast
