Saas Demand Generation Playbook — Rachel Leist // HubSpot
- Part 1 Saas Demand Generation Playbook — Rachel Leist // HubSpot
- Part 2Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
- Part 3Conversational marketing tactics — Rachel Leist // HubSpot
- Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
- Part 5Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Show Notes
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02:38Achieving success in SaaS promotionCompanies with the ability to adapt to changing consumer needs have done the best thus far. Putting the customer first is always the solution.
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03:32Metrics for customer segmentation in SaaS businessesJob title, industry, and what people are doing on the website. In terms of products, where potential customers in their life cycle is given consideration.
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04:37Finding the right customerSuccessful demand generation plays are all about timing and place. Use automation to engage potential customers with the right messaging.
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06:41Running a PPC lead demand engine vs a content led engineIt boils down to the quality of content and keywords used. Combine a solid content strategy with PPCs to get your content in front of a wider audience.
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08:43How much you should be spending on performance marketingThe first step a business should take is figuring out their target audiences biggest challenges.
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11:06Other methods of attracting customersBrand awareness driving initiatives include regular events for potential and actual customers.
Quotes
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"When COVID hit, prospects wanted more educational content. Companies that have been really successful have been able to pivot and continue to put their customer first." -Rachel Leist, HubSpot, Snr Director of Marketing
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"There's a fine line between being personalized and being creepy. It's really important to balance that." -Rachel Leist, HubSpot, Snr Director of Marketing
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"It's so important to be contextual and to make sure we're reaching customers at the right time. There's a big aspect of timing to everything." -Rachel Leist, HubSpot, Snr Director of Marketing
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"Some of our most successful demand gen plays are all about the timing and the place." -Rachel Leist, HubSpot, Snr Director of Marketing
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"For us at HubSpot, the right marketing mix is content, SEO, and using the right keywords at the right time." -Rachel Leist, HubSpot, Snr Director of Marketing
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"Make sure your content is actually relevant for the times." -Rachel Leist, HubSpot, Snr Director of Marketing
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"You have to adjust your content strategy and not just your engagement strategy." -Rachel Leist, HubSpot, Snr Director of Marketing
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"Optimization of content and writing with our audience in mind makes a difference for us. Then, we can augment it with things like PPCs to get it in front of more people." -Rachel Leist, HubSpot, Snr Director of Marketing
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"In terms of spending on performance marketing, what is the biggest challenge that your audience has? Starting there is my biggest recommendation to startups." -Rachel Leist, HubSpot, Snr Director of Marketing
- Part 1 Saas Demand Generation Playbook — Rachel Leist // HubSpot
- Part 2Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
- Part 3Conversational marketing tactics — Rachel Leist // HubSpot
- Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
- Part 5Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Up Next:
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Part 1Saas Demand Generation Playbook — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, explains how to level up your SaaS marketing game. From startups to well established companies, the aim is consistently attracting new customers. With the pandemic still ongoing, the strategies companies decide to use will ultimately determine their level of success. Today, Rachel talks about the SaaS demand generation playbook.
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Part 2Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
HubSpot’s Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an effective SaaS marketing strategy. Whether you’re using it as a transactional or nurturing tool, you want your content to be compelling. Today, Rachel discusses email marketing guidelines for SaaS business.
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Part 3Conversational marketing tactics — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies show a preference for bots over human support for quick responses. It’s worth exploring the benefits that come from using bots on your website. Today, Rachel talks about conversational marketing tactics for the growth of SaaS businesses.
Play Podcast -
Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, explores marketing automation. While setting up automation takes a while, the benefits are boundless. From scaling your time to overall business growth, it’s no wonder many businesses are making use of automation technology. In today’s conversation, Rachel discusses marketing automation rules for your SaaS business.
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Part 5Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, wraps up discussions on leveling up your SaaS marketing game. Finding the right balance between marketing and sales can be a complex task. However, it is critical that marketing and sales strategies are aligned in the modern marketplace. Today, Rachel looks at finding the line between your sales and marketing teams when marketing to SaaS businesses.
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