Privacy Week: Basic Guidelines & GDPR Overview // Kasey Chappelle — GoCardless

Show Notes

• Benjamin: Welcome to privacy week on the MarTech podcast. This podcast is sponsored by Searchmetrics. Searchmetrics sets the standard for innovation in the content and search engine optimization industry. They support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic rankings in Google. If you're an enterprise level marketer, the Searchmetrics suite of software and services will help you optimize your existing content, help you understand what topics need to cover next, and how to ensure that your writers produce effective. There are billions of google searches happening every day in Searchmetrics gets your stories to the top.
  Benjamin: This week we're going to start a deep dive into a subject that can help keep money in your pocket by helping you keep your job: privacy. Each day this week we're going to publish an episode that covers the rules for capturing and using customer data. Joining us for Privacy Week is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the data protection officer for GoCardless. She has worked as part of the in house counsel for large enterprises including Ebay, Vodafone and American Express global business travel. Kasey has a wealth of information to share and we're excited to have her to help us kick off. Privacy Week, today we're going to talk about some of the General Rules for privacy, specifically international privacy law. Here's the first part of her interview with Kasey Chappelle from GoCardless.