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Brian Mandelbaum | Attain
How to ethically collect targeted data — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to…
Play PodcastBrian Mandelbaum | Attain
Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why…
Play PodcastHugo Loriot | fifty-five
Future-proofing their martech stack — Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. For larger companies, there’s likely a team of people responsible for just managing the martech stack. However, less resourced companies are unlikely to have someone dedicated to that endeavor full-time and that can lead to complications, especially in the…
Play PodcastHugo Loriot | fifty-five
Google Analytics 4 pandamonium — Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. By the summer of 2023, Universal Analytics will stop collecting new user interaction data. Marketers and publishers who want continued access to new user interaction data need to migrate to Google Analytics 4, but they’ll also be gaining access…
Play PodcastSarah Dale | Nativo
Should you still be relying on Cookie data? — Sarah Dale // Nativo
Sarah Dale, the chief revenue officer at Nativo, talks about the future of digital advertising. We have 18 months left before Google finally blocks third-party cookies. As we explore cookieless targeting, the focus lies on the extent to which you know your audience. Today, Sarah discusses the relevance of third-party cookies and how to prepare…
Play PodcastSarah Dale | Nativo
Why Google announced plans to delay blocking third-party cookies — Sarah Dale // Nativo!
Sarah Dale is the chief revenue officer at Nativo, a company dedicated to helping brands connect with consumers. What will marketing look like when third-party cookies are gone? After making the announcement to block third-party cookies, Google has now delayed it. Today, Sarah talks about why Google made the announcement to delay blocking third-party cookies.
Play PodcastGowthaman "G'man" Ragothaman | Aqilliz
The perils of personalization in a privacy-first world — Gowthaman “G’man” Ragothaman // Aqilliz
“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries.
Play PodcastGowthaman "G'man" Ragothaman | Aqilliz
Why data management is more than privacy compliance — Gowthaman “G’man” Ragothaman // Aqilliz
“In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed with Gowthaman today. We also discussed the process of first-party validation, the mechanism for recording consent, and…
Play PodcastNeil Sweeney | Killi
When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using…
Play PodcastNeil Sweeney | Killi
Should you directly pay consumers for their data? — Neil Sweeney // Killi
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using…
Play PodcastAbout Topic: Privacy
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