Privacy Week: Data Capture & Storage // Kasey Chappelle — GoCardless

Show Notes

• Benjamin: Welcome back to Privacy Week on the MarTech podcast. This podcast is sponsored by Searchmetrics. Searchmetrics sets the standard for innovation and the content and search engine optimization industry. They support and businesses who care about understanding both how to use content as a marketing channel and how to improve their organic rankings in Google. If you're an enterprise level marketer, the searchmetrics suite of software and services will help you optimize your existing content, help you understand what topics need to cover next, and how to ensure that your writers produce effective posts. There are billions of google searches happening every day and searchmetrics gets your stories to the top.
  Benjamin: Yesterday we started our week long deep dive into a subject that's critically important to marketers in every industry, in every business, in every channel of marketing. Privacy. For those of you who missed our conversation yesterday and are catching up every day, this week, we're going to publish an episode that covers how you can stay out of trouble by understanding the rules for online privacy. Joining us for Privacy Week is world renowned privacy expert, Kasey Chappelle, who is the data protection officer for GoCardless. Kasey has worked as the in-house counsel related to privacy for large enterprises, including Ebay, Vodafone, and American Express global business travel. She has a wealth of information related to privacy and legal matters and we're very excited to have her on the podcast. Yesterday, Kasey walked us through some high level roles for privacy, specifically related to international privacy protection and GDPR and today we're going to turn our attention to the rules for data capture. Here's the second part of our interview with Kasey Chappelle from gocardless. Kasey, welcome back to privacy when you come the MarTech podcast.