Privacy Week: Repercussions for Breaking Privacy Laws // Kasey Chappelle — GoCardless

Show Notes

• Benjamin: Welcome to the last episode of Privacy Week on the MARTEC podcast. This podcast is sponsored by searchmetrics searchmetrics sets the standard for innovation and the content and search engine optimization industry. They support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic rankings in Google. If you're an enterprise level marketer, the search metrics, we have software and services will help you optimize your existing content, help you understand what topics need to cover next, and how to ensure that your writers produce effective posts. There are billions of google searches happening every day and searchmetrics gets your stories to the top. This week we've been doing a deep dive into a subject that's critically important to marketers and every industry, business and channel of marketing privacy. For those of you who've missed the last few episodes, if you're just catching up each day and this week we've published an episode that covers how you can better understand the appropriate ways to use data and target your customers.
  Benjamin: Joining us for Privacy Week is Casey Chappelle, who's a world renowned online privacy advocate and a data protection officer for gocardless. Casey has worked as part of the in house legal counsel for large enterprises, including Ebay, Vodafone and American Express global business travel. She has a wealth of information related to data capture and privacy and we're excited to have her here so far this week. Casey has walked us through some general rules for understanding privacy, what you need to know related to data capture, what are the rules for email marketing and what you can do in terms of online advertising. And today we're gonna. Talk about what are the repercussions when you break the law related to privacy. Here's the last installment of our interview with Casey Chappelle from gocardless. Casey, it's great to have you back. The finish line is near. It's almost the end of privacy week. Oh, that's kind of sad then, but it's good to be here. It's been fantastic to catch up and I feel like one of the things that I want to talk about first before we get into the repercussions, a lot of our conversations from marketer to lawyer are, here's what the law is and then the marketers says, okay, but here's what the tools do and here's how I upload the information and there's a lot of gray area in between. What you can and can't do. Is it me or is this stuff complicated and not very clear?