Paid Social Week: For B2B is LinkedIn your best PPC Channel? — SoSo Sazesh // Growth Pilots 3

Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today, we discuss using paid social to drive B2B growth and specifically focusing on how to use LinkedIn.
About the speaker

Soso Sazesh

Growth Pilots

 - Growth Pilots

Ben is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

Show Notes

  • Using Paid Social To Drive Conversions for B2B Companies (02:33)
    Linkedin is by far the most directly targetable B2B advertising platform. When we think about Linkedin, there are a couple of considerations. We are a performance marketing agency so everything we do is targeted towards some very measurable goal.
About the speaker

Soso Sazesh

Growth Pilots

 - Growth Pilots

Ben is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

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