Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI

Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands.
About the speaker

Emad Hasan

Retina AI

 - Retina AI

Emad possesses an extensive knowledge of entrepreneurship, data science, artificial intelligence, social media, and marketing. First and foremost, he is a technologist who likes solving people problems using data science, machine learning and software algorithms.

Show Notes

Quotes

  • “What we've found is that about 30 to 50% of these DTC company businesses, customer base is lifetime unprofitable” - Emad

  • “If the customers taken a similar path to like thousands of other customers in the past, you can very reliably estimate what their journey is going to look like” - Emad

  • “Customers do change their journey. You got to keep scoring them and adapting to that” - Emad

About the speaker

Emad Hasan

Retina AI

 - Retina AI

Emad possesses an extensive knowledge of entrepreneurship, data science, artificial intelligence, social media, and marketing. First and foremost, he is a technologist who likes solving people problems using data science, machine learning and software algorithms.

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