Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Jeff White
Kula Partners
- Part 1Marketing Landscape for the Manufacturing Industry
- Part 2 Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Show Notes
-
The Channel Mix for Manufacturing Companies (02:01)The tools are the same but how they get used is a little bit different compared to large SaaS companies for example.
- Part 1Marketing Landscape for the Manufacturing Industry
- Part 2 Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Up Next:
-
Part 1Marketing Landscape for the Manufacturing Industry
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our conversation, Jeff is going to tell us about some of the specific challenges and target segments he sees in the manufacturing industry.
Play Podcast -
Part 2Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversation, Jeff is going to tell us about the channel mix he applies when marketing for manufacturing companies.