Integrated digital marketing data into offline businesses
Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail. Joining us is John Rougeux, who's VP of Marketing at Skyfii. Skyfii is an emerging technology company providing data and analytics as a marketing service to physical venues. Prior to working at Skyfii, John has been a SaaS startup founder and also was part of the launch team for Yum! brands, which is the parent company of KFC, Pizza Hut, and Taco Bell. Yesterday we talked about the landscape for brick and mortar businesses, and today we're going to focus our conversation on how digital marketing data is being integrated into offline businesses.
About the speaker
John Rougeux
SkyFii
- Part 1 Integrated digital marketing data into offline businesses
Show Notes
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How Brick and Mortar Companies Attract People Back To Their Stores (03:20)We could focus on two practices that digital marketers have done for years, but that are relatively new to the physical space. They are visitor segmentation and conversion tracking.
- Part 1 Integrated digital marketing data into offline businesses
About the speaker
John Rougeux
SkyFii
Up Next:
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Part 1Integrated digital marketing data into offline businesses
Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail. Joining us is John Rougeux, who's VP of Marketing at Skyfii. Skyfii is an emerging technology company providing data and analytics as a marketing service to physical venues. Prior to working at Skyfii, John has been a SaaS startup founder and also was part of the launch team for Yum! brands, which is the parent company of KFC, Pizza Hut, and Taco Bell. Yesterday we talked about the landscape for brick and mortar businesses, and today we're going to focus our conversation on how digital marketing data is being integrated into offline businesses.
