Growth Hacking Toolkits — Lee Mills // Pixly

With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get leads, it first takes getting someone to show interest in your product or service. But many marketers are still confused by what’s a good marketing tactic and what’s not. Today, Lee talks about growth hacking tool kits.
About the speaker

Lee Mills

Pixly

 - Pixly

Lee is the Co-founder and CEO of Pixly

Show Notes

  • 02:00
    Growth hacking through direct marketing
    Its about direct marketing. Use social media and tools like Dux Soup to connect with like-minded individuals.
  • 04:00
    The lead generation channel mix
    You dont have to stick to one lead-gen platform or method. While sending cold emails, you can use other marketing channels and tools to connect, for example, LinkedIn.
  • 05:01
    Woodpecker.co
    Woodpecker.co is a cold-outreach email marketing tool that helps you generate interest. Once the target is in the funnel, you then take a nurture approach to the sale.
  • 06:54
    The moral side of marketing
    Some marketers think targeting everyone in your list is wrong. But if your list consists of people who can benefit from your product, you should market to them
  • 08:37
    The nurture process
    The nurture process is about identifying their pain point and working with them to solve that problem.
  • 09:42
    How to stay in front of the customers
    Narrow down your audience within your niche. Focus on building trust by interacting with them both on and off social media where possible. But dont spam people.
  • 12:31
    How to approach your growth hacking tool kit
    Make strategic partnerships to connect with larger players. This gets you into other marketplaces that need your solution.

Quotes

  • "They are in the target market because the solution I'm presenting to them can truly help them. If I didn't think it could, I would not be wasting their time." - Lee Mills, Co-founder and CEO of Pixly

  • "I'm not trying to email people 5, 10 times. If they don't respond after the 3rd email, then they're taken off the list...I'm 100% CAN-SPAM compliant." - Lee Mills, Co-founder and CEO of Pixly

  • "I'm not trying to sell you anything I'd like to see if you have 10, 15 minutes, so I can show this to you. And I'd like to get your feedback..." - Lee Mills, Co-founder and CEO of Pixly

  • “It's really all about relationships. You can have the best software in the world that solves the most pain. But if people don't like you or your brand, they're never going to use you.” - Lee Mills, Co-founder and CEO of Pixly

  • “Growth hacking by definition to me, in a lot of ways, is leveraging other people's audiences.” - Lee Mills, Co-founder and CEO of Pixly

About the speaker

Lee Mills

Pixly

 - Pixly

Lee is the Co-founder and CEO of Pixly

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