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Paul Orlando | USC
Calculating CAC — Paul Orlando // USC
USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your customer…
Play PodcastPaul Orlando | USC
Calculating LTV — Paul Orlando // USC
Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LTV is often a highly sought after number. Rather than a single, static number, understanding LTV starts with understanding the behavior of your customer segments. Today Paul takes us through the process of…
Play PodcastZach Morrison | Tinuiti
Top 3 trends in performance marketing for 2022 — Zach Morrison // Tinuiti
Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022.
Play PodcastZach Morrison | Tinuiti
Why marketing agencies buy marketing agencies — Zach Morrison // Tinuiti
CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other marketing agencies as possible. While this practice still happens, firms like Tinuti are focused on scope based acquisitions. Today, Zach explores the constant need for consolidation in marketing.
Play PodcastLee Mills | Pixly
Startup marketing automation — Lee Mills // Pixly
Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that get repetitive or formulaic. This is generally a sign that you could automate that step of the process and free up some time. Today, Lee talks about startup marketing…
Play PodcastLee Mills | Pixly
Growth Hacking Toolkits — Lee Mills // Pixly
With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get leads, it first takes getting someone to show interest in your product or service. But many marketers are still confused by what’s a good marketing tactic and what’s not.…
Play PodcastLee Mills | Pixly
Influencer marketing for early stage companies
Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influencer out there. But influencer marketing is about more than just getting in front of the largest audience. Today, Lee discusses influencer marketing for early-stage companies.
Play PodcastAgnes Kozera | Podcorn
Why 85% of podcasts aren’t making money — Agnes Kozera // Podcorn
Agnes Kozera, co-founder of Podcorn, chats with Ben about podcast monetization. Podcasts are becoming increasingly popular, especially as a marketing channel. But there’s still a good number of podcasters who haven’t yet figured out how to tap into this income source. Today, Ben and Agnes discuss why 85% of podcasters aren’t making any money.
Play PodcastPaul Szyarto | PS Group Holdings
Private Equity’s take on Digital Transformation — Paul Szyarto // PS Group Holdings
Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital transformation.
Play PodcastPaul Szyarto | PS Group Holdings
Growth Acceleration secrets from the Private Equity POV
Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view.
Play PodcastAbout Topic: Entrepreneurship
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