How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki
EmailConsul
- Part 1How does email even work?
- Part 2Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
- Part 3 How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Show Notes
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02:05Resolving your email deliverability issuesStart with a seed test to pinpoint your diagnosis. A lot of the time deliverability problems stem from the frequency at which you send out emails in relation to your address type.
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05:46What to do if if its a frequency problemSometimes if you cool off your emails for a while, it can help to rebalance your deliverability stats.
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07:46How creating additional inboxes can helpThe AI is looking at how possible it is for a human to send that many emails. So if you create more inboxes, it will seem more acceptable to the spam filters.
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11:25The importance of monitoring your bounce rateBe sure to clean your email list. And use bounce rate data to inform your email marketing strategy. So make sure to sign up to feedback loops.
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15:53Taking actionLook at the metrics like open rates and reply rates.Its also a good idea to separate your assets when it comes to where your emails come from.
Quotes
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¥"When a personal inbox is sending the maximum 500 emails a week, what are the chances that you're actually sitting on the other side and writing those 500 emails?" - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥"We saw our email open rates go from 76% at its peak. And then significantly down 76, 59, 46, 38, 28, 21, 21." - Benjamin Shapiro, Host, MarTech podcast¥"We went from 500 emails sent across all of our domains to 75 to a hundred or so before we started ramping up our cold emails again." - Benjamin Shapiro, Host, MarTech podcast¥“We separated our sales efforts from a domain basis from our transactional personal emails, creating a firewall in between deliverability issues with sales and the rest of our business.” - Benjamin Shapiro, Host, MarTech podcast¥“So the one important thing to monitor is the bounce rates. We tend to say, okay, it's low, it's fine. But looking at the kind of bounce complaints gives you insight.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“If I sent you an email and you click spam, I wouldn't know. Google will know, but I wouldn't. I don't get an answer saying, ``Hey, this guy doesn't like your emails.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“If you're a B2B business in B2B, you're using the QuickMails and the Mixmax’s of the world. It’s very important to sign up for as many feedback loops as you can.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“Why is deliverability okay when it can be perfect? You don't even know how much money or leads you're losing because of the 30% that you're not getting in the inbox.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul
- Part 1How does email even work?
- Part 2Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
- Part 3 How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Up Next:
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Part 1How does email even work?
Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than just entering a valid address and waiting for a favorable response. Today, Yanna-Torry breaks down exactly how email actually works.
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Part 2Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something is wrong until you start monitoring deliverability. But there are different variables at play here.So today Yanna-Torry talks about how to recognize email deliverability problems.
Play Podcast -
Part 3How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email deliverability problems. So how do you go about resolving them? Today, Yanna-Torry discusses how you can solve your email deliverability problems.
