Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki
EmailConsul
- Part 1How does email even work?
- Part 2 Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
- Part 3How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Show Notes
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02:08How to avoid getting locked in email jailDont email people too much or youll end up in spam. Have a more human cadence to your emails. Take the time to analyze the data.
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04:55Figuring out if you have deliverability problemsYou have to look at your email data. Spam filters arent human. So they dont care about the effort you put in. Its all about how your message fits in that inbox.
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10:01How you can end up in email jailSometimes when an email gets blocked theyre not trusted or spammy, but its not always the case. The truth is security is being tightened online and one missed step can lock you out.
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14:02Monitoring your email deliverabilityDo a seed test to determine who receives your email and where it ends up once received. Its important to understand the difference between delivery and deliverability.
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17:22Recognizing the problem and taking actionYou wont know until you start monitoring and testing your deliverability. Then you can use that data to adjust your behavior.
Quotes
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¥"Email is not something you can just create, press send, and just take a day off. Everything is fine. You really need to dive into it." - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥"If you can spend 24 hours taking the perfect Instagram shot for your product, you can spend an extra hour looking at data and really deep diving into email marketing things." - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥"Our open rates generally hovered somewhere around 50%. They went from 50 at times up to 80%. And then when we realized we had a problem, they dipped down to 21%." - Benjamin Shapiro, Host, MarTech podcast¥“Both benchmarks are above industry standards: a 50% open rate and a 15% reply rate. But the spam filter is saying nobody wants my emails...” - Benjamin Shapiro, Host, MarTech podcast¥“Google is looking at it and like, these people are sending a lot of emails. People don't engage with them. The next person that comes in, I won't send it either.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“You were maybe not delivering the normal 95 to 98%. You were delivering in the 70s. So 30%, you're losing things. If that was how it works consistently, you won't see a dip until the 70%...” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“Security in all domains is just getting more strict and more strict. People are becoming more effective at spamming and the spam filters have to counter attack that.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“Deliverability, like a credit score, can never be 100%. It's usually around 95% to 100. That’s stellar, amazing, good reputation, inboxing rates.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“There's a difference between delivery and deliverability. The delivery is when you send an email and somebody receives it... Deliverability is the second step.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul
- Part 1How does email even work?
- Part 2 Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
- Part 3How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Up Next:
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Part 1How does email even work?
Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than just entering a valid address and waiting for a favorable response. Today, Yanna-Torry breaks down exactly how email actually works.
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Part 2Recognizing email deliverability problems — Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something is wrong until you start monitoring deliverability. But there are different variables at play here.So today Yanna-Torry talks about how to recognize email deliverability problems.
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Part 3How to fix email deliverability issues — Yanna-Torry Aspraki // EmailConsul
Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email deliverability problems. So how do you go about resolving them? Today, Yanna-Torry discusses how you can solve your email deliverability problems.
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