Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves
Hubspot
- Part 1How to figure out what to automate?
- Part 2Email Marketing Automation — Marwa Greaves // Hubspot
- Part 3Bot Marketing Automation — Marwa Greaves // Hubspot
- Part 4Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
- Part 5 Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Show Notes
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02:14Marketing automation worldwideYour marketing automation should be inclusive and relevant to the different regions you reach. Take time to understand the different cultures and what it takes to be successful in each place.
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04:39International marketing automation rulesFocus on language and tone first. Always double check your form fields to make sure theyre inclusive. Then you can start looking at preferred business channels in different regions.
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06:56Marketing automation handles on TwitterYou can find marketing automation info on Twitter from newsletters like The Daily Carnage, as well as People Of Color In Tech (POCIT).
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07:36Integrating people into international marketing automationGlobal events do impact the traffic that you get. There might be less people reaching out. Monitor your data and keep communication open with your teams so you can staff accordingly.
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09:17The acceptable volume of information in different regionsKnow who youre targeting. People in different regions approach your business with varying expectations. So ensure youre providing the right information in the right format.
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11:17Marketing automation resourcesThe Hubspot blog has many resources for marketing automation. You can also check out the Hubspot Automation Blueprint series.
Quotes
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"We had to adjust our tone in automated emails, rather than just localizing what we had in English. The tone didn't match how our prospects did business in that region." - Marwa Greaves, Director of Marketing & Global Messaging, Hubspot
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"With marketing automation, even though the intent is there, it can actually not be inclusive of your customers and prospects..." - Marwa Greaves, Director of Marketing & Global Messaging, Hubspot
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"It's a constant conversation with your sales team of how to properly staff and how to make sure that the volume is worth the head count investment there." - Marwa Greaves, Director of Marketing & Global Messaging, Hubspot
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“You can't always grow head count with inbound demand, but look at what the expectations are in certain regions.” - Marwa Greaves, Director of Marketing & Global Messaging, Hubspot
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“We've worked really closely with our research team to see not only what are the expectations of our prospects, but how do they prefer to learn and buy?” - Marwa Greaves, Director of Marketing & Global Messaging, Hubspot
- Part 1How to figure out what to automate?
- Part 2Email Marketing Automation — Marwa Greaves // Hubspot
- Part 3Bot Marketing Automation — Marwa Greaves // Hubspot
- Part 4Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
- Part 5 Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves
Hubspot
Up Next:
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Part 1How to figure out what to automate?
Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking about automation. So what should be your approach to this process? Today, Marwa sheds some light on how to figure out what to automate.
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Part 2Email Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at ways to build a more efficient marketing fly trap. Email is one of the most popular marketing channels to automate. Today, Marwa shares some best practices for email marketing automation.
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Part 3Bot Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It’s critical for your visitors to quickly locate information on your website and bots come in very handy for this. Today, Marwa explains how you can get started with bot marketing automation.
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Part 4Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step. You also need to ensure that your prospects don’t just get led to a dead end. Today, Marwa talks about how to automate the marketing and sales hand-off.
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Part 5Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It’s about more than just translating language for different regions. Your automations also need to be inclusive to the different nuances of each culture. Today, Marwa concludes the conversation on how to build an effective marketing fly trap.
