Leveraging freelancers to scale a bootstrapped business — Tom Hunt // Fame

Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. As a startup with limited budget, getting the best bang for your buck requires some creativity. Cultivate meaningful relationships with freelancers to improve employee churn rates and assure your access to the global talent pool. Today, Tom discusses leveraging freelancers to scale a bootstrapped business.
About the speaker

Tom Hunt

Fame

 - Fame

Tom is Founder and CEO of Fame

Make Your B2B Brand Famous

Show Notes

  • 02:22
    Scaling a bootstrapped business using external resources
    Leverage the flexibility of a select pool of global freelancers to deliver your service. A couple full-time employees can handle the communication with clients.
  • 04:39
    How to manage and support freelancers
    Freelancer support and task management can be handled using automation software and processes. Assign tasks without hassle and you will be able to find good freelancers.
  • 06:44
    Scaling the podcast creation process
    Ideally, you want to bring in customers that fit your methodology, to scale. For revenue, bootstrapped companies may work with a client that doesnt perfectly fit the methodology.
  • 08:02
    Building a culture of responsibility with freelancers
    To incentivise freelancers, Fame provides them with a monthly bonus based on satisfaction. A bonus is also offered based on how well they are able to work with the team.
  • 11:08
    Figuring out whether freelancers have the right skillset during hiring
    Assign a test task and to assess the quality of their work and current skills. Advance the successful ones from the assignment and adjust their workloads based on performance.
  • 12:50
    How business leaders can spend less on recruitment
    Business leaders need to develop a mindset that recognizes the importance of internal resources. If employees and freelancers are treated well, you can reduce employee churn.

Quotes

  • "Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client." -Tom Hunt, Founder & CEO, Fame

  • "Freelancers don't necessarily want to jump on calls with you. They simply want the five tasks that they have to do that day they can do without too much hassle and too much bother." -Tom Hunt, Founder & CEO, Fame

  • "Being a bootstrapped company, sometimes you may want to work with a client if they don't fit perfectly into your productized methodology. Because you want or need the revenue." -Tom Hunt, Founder & CEO, Fame

  • "We have largely managed to refuse people that don't fit within the thing that we offer. So, we've been able to scale relatively quickly." -Tom Hunt, Founder & CEO, Fame

  • "You have to build trust. You can't just take work away from a freelancer for no reason, there has to be rules around that so they feel in control." -Tom Hunt, Founder & CEO, Fame

  • "The most important mindset to develop is that the business' customers are not your only customers. Your job as the leader is to make their lives better. The more you do that, the lower your employee churn." -Tom Hunt, Founder & CEO, Fame

About the speaker

Tom Hunt

Fame

 - Fame

Tom is Founder and CEO of Fame

Make Your B2B Brand Famous

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