Event Marketing Week: Deciding What Events You Should & Shouldn’t Attend — Brent Turner // Cramer

Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we dig into discernments when it comes to which events you should and shouldn't target.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

Show Notes

  • The Value of Attending Events (02:21)
    The first is content. People are going to events to learn and improve their skills. The second is networking. The third is the experience overall.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

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