Event Marketing Week: AR, VR and other Tech Trends in the Event Industry Brent Turner // Cramer

Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we talk about AR, VR, and other tech trends in the Events Industry.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

Show Notes

  • Technologies Related to Event Marketing (02:22)
    The most notable landscape that showed you how the Martech space is growing is Scott Brinker's event tech landscapes. We took this model and started using it at Cramer. The event tech landscape focuses on the tech platforms that event marketers use.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

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