Closing the CX gap using data — George Corugedo // Redpoint Global
George Corugedo
Redpoint Global
- Part 1Data quality awareness — George Corugedo // Redpoint Global
- Part 2Achieving superior data quality — George Corugedo // Redpoint Global
- Part 3 Closing the CX gap using data — George Corugedo // Redpoint Global
Show Notes
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02:16Using data to manage customer experienceIts about creating an immersive customer experience, regardless of the channel, platform, or device. Customers should be able to start and stop a process on different channels.
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04:33How brands are leveraging data for omnichannel customer experienceTheyre using a rules-based approach to have precise interactions at every touchpoint. To meet the demand, they have to evolve from omnichannel marketing to omnichannel operations.
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06:50Keeping your data cleanHave a single point of operational and data control. Everything else can be checked against this database to ensure data accuracy.
Quotes
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"Put the customer at the center, provide an equally good experience across any channel, and there should be awareness across the platform so they can start and stop a process on different channels." -George Corugedo, Redpoint Global, CTO
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"The problem with a traditional list-based approach is that as soon as a list is pulled off of a database, it starts to decay in its accuracy. So you get an error and that isnt acceptable." -George Corugedo, Redpoint Global, CTO
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"What you really need to focus on is using a rules-based approach that allows you to have precise interactions at every touchpoint." -George Corugedo, Redpoint Global, CTO
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"Digitally-native companies are going from just omnichannel marketing to omnichannel operations. And that requires a very high precision approach in the way you define who gets what and when." -George Corugedo, Redpoint Global, CTO
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"Every communication and interaction is always being tested against the contact history and the database. Our accuracy is due to a single point of operational control that connects to the channels." -George Corugedo, Redpoint Global, CTOa
- Part 1Data quality awareness — George Corugedo // Redpoint Global
- Part 2Achieving superior data quality — George Corugedo // Redpoint Global
- Part 3 Closing the CX gap using data — George Corugedo // Redpoint Global
Up Next:
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Part 1Data quality awareness — George Corugedo // Redpoint Global
George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions. But, the business must be confident in the quality of the data or they’ll revert to intuition-driven decisions. Today, George showcases the importance of data quality awareness for organizations.
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Part 2Achieving superior data quality — George Corugedo // Redpoint Global
Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving their business decisions is accurate. They understand that data only becomes valuable when it solves their business problems. Today, George lays out strategies to achieve superior data quality.
Play Podcast -
Part 3Closing the CX gap using data — George Corugedo // Redpoint Global
Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichannel customer experience consumers have come to expect. However, keeping that data clean is a challenge marketers need to tackle continuously. Today, George talks about closing the customer experience gap using data.
