CRO Week: User behavior observation best practices– Paresh Mandhyan & Ashwin Gupta // VWO

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're going to talk about how you can best observe your user's behavior on your website.
About the speaker

Paresh Mandhyan

VWO

 - VWO

Paresh has over 12 years of experience in various aspects of the marketing mix but has been solely focused on growth hacking with integrated marketing strategy through personalized omnichannel marketing for the past 8 years.

Show Notes

  • Starting To Observe the Website (02:44)
    In VWO, people create segments and theyre able to see the heat maps of those users. This is important because you can learn about a set of users and not just one user. You need to look at it from a bird-eye view and customer segments pay a very important role there.
About the speaker

Paresh Mandhyan

VWO

 - VWO

Paresh has over 12 years of experience in various aspects of the marketing mix but has been solely focused on growth hacking with integrated marketing strategy through personalized omnichannel marketing for the past 8 years.

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