CRO Week: Engaging Customers to Build Better Digital Experiences — Paresh Mandhyan & Ashwin Gupta // VWO

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to wrap up CRO week by talking about how you can engage with your customers and drive more activity through communications.
About the speaker

Paresh Mandhyan

VWO

- VWO

Paresh has over 12 years of experience in various aspects of the marketing mix but has been solely focused on growth hacking with integrated marketing strategy through personalized omnichannel marketing for the past 8 years.

Show Notes

  • Reaching Out and Engaging With the Customers (03:12)
    People don't make decisions straight away all the time. What you need to do is nurture them, bring them back, engage with them, communicate the value proposition again and again and excite them to come back to your website so that they can go through the funnels that you've set up and finally convert.
About the speaker

Paresh Mandhyan

VWO

- VWO

Paresh has over 12 years of experience in various aspects of the marketing mix but has been solely focused on growth hacking with integrated marketing strategy through personalized omnichannel marketing for the past 8 years.

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