Sports marketing podcasts opportunities — Jennifer Davis // LEARFIELD
- Part 1Collegiate sports and consumer brand marketing challenges
- Part 2Radio’s role in sports marketing — Jennifer Davis // LEARFIELD
- Part 3 Sports marketing podcasts opportunities — Jennifer Davis // LEARFIELD
Show Notes
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02:01For The Fans, By The FansThe MarTech podcast was launched at the same time as another podcast by Ben called For The Fans, By The Fans. For The Fans, By The Fans featured sports fans talking about their most memorable moments in sports. Ben hopes to resurrect this podcast in the future
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03:32Monetizing podcast contentIts all about alignment. Once youve figured out the voice, feel, and audience of your podcast, you can find brands or sponsors that align with this. Essentially, monetizing audio content has the same guidelines as any other niche.
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05:37Verticalized shows in sports podcast marketingThere is the opportunity right now for verticalized podcast shows for sports. The opposite has been more prevalent, historically. But in todays sports climate, fans are more open to looking outside of the traditional offerings for sports entertainment.
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08:11Tapping into really targeted audiencesBrands do pay a premium for really targeted audiences. A lot of time and energy goes into getting a campaign off the ground. Brandashave to consider the size of the audience to decide if the extra investment is worth it.
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09:57Selling Marketing sponsorshipsGetting sponsorships take a lot of time, patience, and effort. But Learfield IMG College is a national company whose reach extends into the most tight-knit sporting communities. This is how they are able to support nearly 200 collegiate sports clients nationwide.
Quotes
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"Podcasts and other audio programming or video programming for that matter is part of the solution that we bring to our brands." - Jennifer Davis, CMO, Learfield IMG College
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"If the podcast itself has a bit of a quirky voice or an irreverent take on something, find brands that want to talk in the same way to their audiences." - Jennifer Davis, CMO, Learfield IMG College
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"College sports people tend to be fans of whatever their team is playing. Even if they don't know the rules of the game..." - Jennifer Davis, CMO, Learfield IMG College
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“Actually, a lot of what we've been trained to do as marketers in recent times is to pay more, the more targeted it is.” - Jennifer Davis, CMO, Learfield IMG College
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“So we have offices at 190 different schools to get that local flavor. And we can do that at scale, but we're doing it in aggregate.” - Jennifer Davis, CMO, Learfield IMG College
- Part 1Collegiate sports and consumer brand marketing challenges
- Part 2Radio’s role in sports marketing — Jennifer Davis // LEARFIELD
- Part 3 Sports marketing podcasts opportunities — Jennifer Davis // LEARFIELD
Up Next:
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Part 1Collegiate sports and consumer brand marketing challenges
Ben is joined by CMO at LEARFIELD, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events are always heavily sponsored. That is understandable as college sports events draw a huge audience. Today, Ben and Jennifer talk about collegiate sports and consumer brand marketing challenges.
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Part 2Radio’s role in sports marketing — Jennifer Davis // LEARFIELD
Jennifer Davis, CMO at LEARFIELD, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your target in a variety ways including audio, visual, and print. To be honest, each media strategy has a place in sports marketing. Today, Ben and Jennifer talk about the role that audio plays in sports marketing.
Play Podcast -
Part 3Sports marketing podcasts opportunities — Jennifer Davis // LEARFIELD
Once again, Ben meets with Jennifer Davis, CMO of LEARFIELD, to discuss using collegiate athletics as a platform for marketing success. So far, we’ve learned about how collegiate sports impact brand marketing challenges. And while there is room for mixed media here, audio plays a very important role. Today, Jennifer gives her thoughts on Ben’s idea for a sports podcast.
