Clearbit for building data-driven products — Kevin Tate // Clearbit

Show Notes

• 02:10
  Clearbits latest innovation

  Clearbit's new program, "Powered by Clearbit", is designed for product teams building data-powered products. The program is built on Clearbit's foundation of data and APIs to make systems and processes smarter and build highly contextual and personalized products.
• 03:44
  Using Clearbit's data to personalize user experiences

  Clearbit's "reveal" feature uses machine learning and reverse IP deanonymization to identify website visitors and their companies. This rich data can then personalize user experiences within a product based on a user's company size, industry, subsegments, and technology used.
• 05:10
  How Clearbit identifies a website visitor's company even when they work from home

  Clearbit is able to identify the company a person is working for, even if they are working from home and sharing the same IP address with others. The use of machine learning and probabilistic models helps to improve accuracy in identifying individuals and their associated companies.
• 06:22
  Powered by Clearbits target market

  Product and engineering teams are using Clearbit data to enhance their products and make their interactions with customers smarter and more efficient. Many popular martech and B2B apps already use Clearbit data to inform their product experience.
• 08:29
  Use cases for Powered by Clearbit

  The first use case is for understanding in real-time who is signing up for products and services to make the experience personalized and relevant. On the backend, Clearbits enrichment data enables companies to identify who their ICP is and target highly engaged users.
• 09:53
  Clearbit's pricing model

  Clearbit now offers free tiers to get started and predictable pricing options for scaling. Theres also the option to extend the Clearbit data key and license to end customers if it is part of the product experience.
• 12:38
  How Clearbit is marketing Powered by Clearbit

  Clearbit established a specialized salesforce and team of solution engineers to simplify the process of getting started and scaling with Clearbit data. They also offer more technical resources for product teams to get access to the API and get started instantly.
• 14:24
  Clearbits focus on jobs to be done vs multiple personas

  Clearbit focuses on the reliability and flexibility of the data and platform because that's common to everyone. Rather than relying too heavily on personas, Clearbit instead focuses on value and the jobs to be done.