How to power AI using data — Kevin Tate // Clearbit

Show Notes

• 02:45
  Kevins thoughts on AI

  In his opinion, AI is the most exciting, controversial, and scary thing to happen to tech in recent years. While the AI wave opens up many possibilities, theres still uncertainty around how it will impact economies and jobs.
• 04:31
  Clearbits AI applications

  Clearbit is working with companies to use its data to train AI models to understand company-specific information or technographic information. Clearbit's data is also used to enhance AI applications at the point of interaction, generating more accurate responses.
• 06:29
  The future of Clearbit data and AI

  As it stands, companies use Clearbits data to train their models for marketing analysis and for real-time personalization through APIs. AI experiences require personalization, and the demand for ancillary systems that provide context is high as customers expect personalized interactions.
• 08:24
  Clearbits approach to data compliance

  Clearbit focuses on being careful with how they collect, store, and manage data and helps customers be data compliant within the customer interaction context. However, the second aspect raises questions about compliance responsibility when mediating usage with an AI.
• 09:18
  The future of OpenAI's GPT plugins and data providers

  Theres speculation on whether or not data providers will directly plug into the GPT plugins or if it will be more mediated by apps that rely on data. Compliance is an important consideration so it will be interesting to see how close the data will get to the generative AI process.
• 10:36
  The potential implications of AI assisted content creation

  AI has the potential to reduce the time spent on content creation, allowing more time for ideation and distribution. However, theres concern that the use of AI in content creation could upset the balance between content effort and search engine value, potentially making good content less valuable.
• 13:10
  Finding good signals amidst the noise of content generated by AI

  With the increase in content generated by AI, the problem of finding good content will become even more critical. In response, it is likely that well find new ways of directing and curating our attention.
• 14:30
  Different approaches to using ChatGPT in ideation and exploration

  Kevins colleague, a creative director, has used ChatGPT to take an initial idea in different directions and explore the various possibilities. Essentially, beyond content creation, these tools are useful for experimentation and exploration.