How marketers & mobile carriers intersecting the mobile unlock screen — Adrian Velthuis // Mobile Posse

Quotes

• “Consumers want a better experience for their smartphones. That hasn’t changed much in the last ten years. Also, carriers now have the golden opportunity to deliver that better experience, to be relevant in the mobile device and delivering media.” - Adrian “As a publisher and platform provider, my job is to make my inventory as reliable and transparent to advertisers as possible.” - Adrian “Privacy and consumer protection have to be top of mind for anybody in this business.” - Adrian “In real-time, at decision-making, location data can be incredibly important but more broadly, what’s powerful, is the history of location data that can be available about a user as it gives a much more relevant insight to advertisers even if at an anonymous level.” - Adrian “We have seen tremendous demand for the ‘unlock messaging system’ from a variety of companies. It has been really effective at driving awareness of sales and promotions. It must be a messaging that looks good on a device, relevant at the time of day.” - Adrian  “With the two largest advertisers in the US, a very effective use of location and mobile advertising for them, and certainly applies to unlock experience is the idea of using location to know should I be promoting my retail channel or should I be promoting my e-commerce channel? These subtleties are not automatically intuitive.” - Adrian