Workforce Automation: Using AI to increase team efficiency — Eric Vardon // Morphio

Quotes

• “I have been in the people and service side pretty much my whole life and I love my team. It was so hard to see them so stressed, run from meeting to meeting, hard to see them only overworked.” -Eric“When I think about building a team and this notion ofa new way to work, it’s because we are in such a tough business. We wake up every day and some algorithm has changed and completely throws off our day or our client and we all just want more time for strategy and be the best marketers that we can be.” -Eric“At the end of the day, humans are still the one driving the ship, everyone. All of the AI is in place to help humans digest more data quickly and to eliminate the manual processes that we are doing.” -Ben“The thing is, we need to share in the information and the data that we consume. The better that we can share, the better that we can learn and affect each other’s job and position but also be well-rounded strategists and executors.” -Eric“Fundamentally, that transparency of what software can do is it’s going to remove a lot of that mundane and repetitive tasks and what we do with the time that is freed up and the transparency that comes with it and so we can become more well-rounded, ask more important questions.” -Eric“I think the idea of live, up-to-date, real-time reporting that is accessible and AI’s key point or data allows us to be more transparent. To me, the transparency also has an effect on our ability to, not just communicate internally with our cross-functional partners but also outside of the organization.” -Ben“I think what comes out of transparency is accountability. From an accountability perspective, we have more of a shared vision on the goals that we are trying to attribute and the goals that we are trying to successfullymeet. We have more horsepower and team focus on collectively sharing in those goals.” -Eric“I think that the best marketers are, not only paying attention to their GPS or maybe they have some auto-pilot enabled but they are also paying attention to whether the car is performing the way that it should. That’s where the check engine metaphor really plays out to me.” -Ben