AMA: Refining a brand to to maximize content reach
How We'll Live Podcast
- Part 1 AMA: Refining a brand to to maximize content reach
“I love working on my podcast and it’s something that gets me up every day.” - Hailey “I want to reach more people because my goal is to empower people to live healthier and happier lives.” - Hailey “How We’ll Live podcast was born out of a brainstorming session with a friend.” - Hailey “I worked at the Institute for Integrative Nutrition where my role was hosting live broadcast, webinars, and live on-stage conferences.” - Hailey “I wanted to talk about new technology in the health and wellness space and how that technology was going to disrupt the way we live in the future.” - Hailey “I use Libsyn as a hosting platform and I’m seeing about 100 unique downloads per episode within the first week that it launches.” - Hailey “I don’t know how to grow the podcast downloads.” - Hailey “I have an Instagram account connected to my website. I’ve also done promotions on LinkedIn and Facebook. I’m a part of a few networking groups too.” - Hailey “I’m trying to attract women between the ages of 25-45.” - Hailey “Women that are listening to the podcast are people who are curious. They enjoy health and wellness. They strive for more. They are interested in self-improvement.” - Hailey “It's worth trying to engage with the people that are listening to the podcast and learning a little bit more about them.” - Ben “Find 10 people that have listened to your podcast and interview them about their pain points. That will help create a marketing strategy specifically addressed to them.” - Ben “I have found that my audience engages with the content that is personal.” - Hailey “You are targeting a very broad audience and for that reason, you need to come up with something very unique.” - Ben “There is an opportunity to focus on rebranding the podcast or at least repositioning it to be more specific.” - Ben “My feeling is that many people would search for phrases such as holistic medicine or holistic wellness. I would try to do a little keyword stuffing in your title.”- Ben “Having more guests on the show will help you get more virality.” - Ben“At MarTech podcast we invested in performance marketing and a couple of different channels.” - Ben “If you want to grow the show fast, paid advertising is the way to go. I would invest in the audio ads first.” - Ben“Pinterest seems like a great fit for your audience.” - Ben
Part 1AMA: Refining a brand to to maximize content reach
Joining us for today's Ask Me Anything is Hailey Miller, who is an integrated marketing and community engagement expert and also the host of the 'How We'll Live' podcast. In today's episode, we are going to talk about growth strategies for her podcast.