AMA: Refining a brand to to maximize content reach

Quotes

• “I love working on my podcast and it’s something that gets me up every day.” - Hailey “I want to reach more people because my goal is to empower people to live healthier and happier lives.” - Hailey “How We’ll Live podcast was born out of a brainstorming session with a friend.” - Hailey “I worked at the Institute for Integrative Nutrition where my role was hosting live broadcast, webinars, and live on-stage conferences.” - Hailey “I wanted to talk about new technology in the health and wellness space and how that technology was going to disrupt the way we live in the future.” - Hailey “I use Libsyn as a hosting platform and I’m seeing about 100 unique downloads per episode within the first week that it launches.” - Hailey “I don’t know how to grow the podcast downloads.” - Hailey “I have an Instagram account connected to my website. I’ve also done promotions on LinkedIn and Facebook. I’m a part of a few networking groups too.” - Hailey “I’m trying to attract women between the ages of 25-45.” - Hailey “Women that are listening to the podcast are people who are curious. They enjoy health and wellness. They strive for more. They are interested in self-improvement.” - Hailey “It's worth trying to engage with the people that are listening to the podcast and learning a little bit more about them.” - Ben “Find 10 people that have listened to your podcast and interview them about their pain points. That will help create a marketing strategy specifically addressed to them.” - Ben “I have found that my audience engages with the content that is personal.” - Hailey “You are targeting a very broad audience and for that reason, you need to come up with something very unique.” - Ben “There is an opportunity to focus on rebranding the podcast or at least repositioning it to be more specific.” - Ben “My feeling is that many people would search for phrases such as holistic medicine or holistic wellness. I would try to do a little keyword stuffing in your title.”- Ben “Having more guests on the show will help you get more virality.” - Ben“At MarTech podcast we invested in performance marketing and a couple of different channels.” - Ben “If you want to grow the show fast, paid advertising is the way to go. I would invest in the audio ads first.” - Ben“Pinterest seems like a great fit for your audience.” - Ben