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Kyle Williams | Brickstack
GTM SasS Hot Takes — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for your prospects. But, it may only happen frequently and not be worth the investment. Today, Kyle talks about partner management tools.
Play PodcastKyle Williams | Brickstack
GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages are changing constantly. In response, several companies are providing the technology to make these processes easier and faster for users. Today, Kyle talks about go-to-market hot takes for Vendr.com, Hopin.com, and Webflow.
Play PodcastKyle Williams | Brickstack
Scoring an industry using mental models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle…
Play PodcastKyle Williams | Brickstack
Context on Mental Models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and messaging at scale. What they’ve been missing is their own mental models, and how to translate those into finding and communicating with new customers. Today, Kyle talks…
Play PodcastKyle Williams | Brickstack
Market Pain Scoring — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market…
Play PodcastOti Ukubeyinje | Terragon Limited
Preparing for a cookie-less Africa — Oti Ukubeyinje // Terragon Limited
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are almost out the door. And with the lack of data in Africa right now, what will marketing look like when cookies are gone? Today, Oti talks about preparing for a cookieless Africa.
Play PodcastOti Ukubeyinje | Terragon Limited
CDPs and the lack of data in Africa — Oti Ukubeyinje // Terragon Limited
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa.
Play PodcastOti Ukubeyinje | Terragon Limited
Should you expand your targeting to Africa? — Oti Ukubeyinje // Terragon Limited
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company. Why has a marketplace as large as Africa remained mostly untapped in this digital age? Today, Oti talks about whether you should be expanding your targeting into Africa.
Play PodcastJeff White | Gravy Analytics
Using location data to understand how COVID-19 changed consumer behavior
Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which processes over 25 billion anonymous geolocation signals per day. In part 2 of our conversation, we discuss using location data to understand…
Play PodcastJeff White | Gravy Analytics
Using location data + analytics for re-opening strategies
Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which processes over 25 billion anonymous geolocation signals per day. In part 1 of our conversation, we discuss using location data to understand…
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