Data priorities differentiation for marketers — Auren Hoffman // SafeGraph
- Part 1 Data priorities differentiation for marketers — Auren Hoffman // SafeGraph
- Part 2Data ecosystem & accessibility predictions — Auren Hoffman // SafeGraph
- Part 3Is every tech company an adtech company? — Auren Hoffman // SafeGraph
Show Notes
-
02:03Current data priorities for marketersThis largely depends on the data needs that marketers have. B2C marketers prioritize data about people, but theres also firmographic data, product data, etc. And data types can be mixed.
-
03:33When to invest in external dataOnce youre able to use your own data well, then you can begin investing in external data to ask bigger questions. Thus allowing you to understand society and factors affecting your business.
-
06:36Investing in the product vs getting extra dataThe most important thing for a marketer is having a good product. Marketers should be aligned with the product manager to make the product better and yield more returns in the long run.
-
08:00Differentiating yourself when marketing commoditized productsData can help you get into a non-commoditized product. By segmenting your customers, you can figure out who you should really be selling to and the experience to provide for them.
-
09:15Best practices for data leveragingThe average company is able to hire many good data engineers. With the available tools, these data engineers are able to analyze very large amounts of data.
Quotes
-
"Data always falls in four nouns. You have data about people, data about places, data about organizations, and then you have data about products." -Auren Hoffman, CEO, SafeGraph
-
"Once you're using your own data well, then it makes sense to bring in external data. You can ask bigger questions to understand society or other things that are affecting your business." -Auren Hoffman, CEO, SafeGraph
-
"If you're marketing a bad product, it's going to be really hard. But, if you're marketing a good product, it's still hard, but it's so much easier." -Auren Hoffman, CEO, SafeGraph
-
"Getting extra data here and there may increase your yield by a couple percent or two, which is great. But, investing more in the product will yield more returns in the long run." -Auren Hoffman, CEO, SafeGraph
-
"You can use data to segment your customers. You can say, we were selling to all these customers. What we really should be doing is selling to 10% of the customers, but giving a way better experience." -Auren Hoffman, CEO, SafeGraph
-
"10 years ago, if you had a ton of data that you wanted analyzed, it would be difficult to do. However, the average company can hire plenty of good data engineers today." -Auren Hoffman, CEO, SafeGraph
- Part 1 Data priorities differentiation for marketers — Auren Hoffman // SafeGraph
- Part 2Data ecosystem & accessibility predictions — Auren Hoffman // SafeGraph
- Part 3Is every tech company an adtech company? — Auren Hoffman // SafeGraph
Up Next:
-
Part 1Data priorities differentiation for marketers — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. 10 years ago, even hundred billion dollar companies were unable to hire many great data engineers. Fast forward to 2022, and even the average company is able to hire plenty of good data engineers to analyze large amounts of data using the tools available. Today, Auren talks about data priority differentiations for marketers.
-
Part 2Data ecosystem & accessibility predictions — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. In the next decade, data and privacy regulations are very likely to increase. Considering the fact that entities like the NSA have been hacked, it makes perfect sense that the focus going forward will not only be on data privacy, but data security. Today, Auren talks about the data ecosystem and accessibility predictions.
Play Podcast -
Part 3Is every tech company an adtech company? — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. Ad tech generaly has two peices to consider, ads and tech. Over the last 20 years, if you just invested on the ad side, you’d have done okay, but if you invested in the tech side, you would've done incredibly well. Today, Auren talks about whether every tech company is an ad tech company.
Play Podcast
