Data quality awareness — George Corugedo // Redpoint Global
George Corugedo
Redpoint Global
- Part 1 Data quality awareness — George Corugedo // Redpoint Global
- Part 2Achieving superior data quality — George Corugedo // Redpoint Global
- Part 3Closing the CX gap using data — George Corugedo // Redpoint Global
Show Notes
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02:31How Redpoint Global thinks about data quality awarenessStep one of the process is about getting the data into a perfected state. Step two is communicating how good and ready the data is.
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04:01Why we need to focus on data quality awarenessCDPs don't go through the steps required to achieve high-quality data. For identity resolution, they use external reference files that dont get updated often.
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06:10The difference between CDPs and what Redpoint Global is doingRedpoint tracks behavior at the individual level and normalizes the data. This creates a unified source of truth.
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07:53Realizing when you have a data quality problemIT and marketing teams need to communicate in terms of data quality. Only then can the necessary recommendations be made for improvement.
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09:39Batches and data flowA lot of data comes in batches and in real-time. The trick for companies is to deliver these data insights to marketers in a way that they can make immediate use of them.
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10:59Organizations and data quality problemsMany organizations struggle with fragmented data. This compromises data quality and leaves them reliant on intuition-based decision-making.
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12:47Increasing data quality awarenessAs the need for data-driven strategies grows, the quality of the data will be increasingly scrutinized. You must have an accessible source of truth to check the data against.
Quotes
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"There's a tremendous amount of value that's captured in data. But, only if you transform it into usable forms. And data quality is part of that process." -George Corugedo, Redpoint Global, CTO
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"Getting the data into that perfected state is just one step. The second step is to communicate how good the data is, how ready the data is." -George Corugedo, Redpoint Global, CTO
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"CDPs skipped a number of the important steps like the ingestion, hygiene, normalization, and standardization that it takes to get to highly tuned, high-quality data." -George Corugedo, Redpoint Global, CTO
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"We differ from CDPs in that we create a reference file out of the customer data. CDPs only bounce that data off those reference files, and leave it up to the companies to do the data quality." -George Corugedo, Redpoint Global, CTO
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"Rather than going through Google Analytics for summary information, we track data at the individual level. Then, accumulate the behavior for individuals, and respond to that individualized behavior." -George Corugedo, Redpoint Global, CTO
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"Maybe it's called conversion in one source and conversion in another, but they may mean different things. We resolve those differences, only bringing them together when they mean the same thing." -George Corugedo, Redpoint Global, CTO
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"We take all the different dimensions of data quality and display them in a dashboard. Then, we give business users tools to curate and improve the data with recommendations." -George Corugedo, Redpoint Global, CTO
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"The trick is whether you can update your golden records in real-time so you can take data received 30 milliseconds ago, process it, and deliver it to a marketer in an immediately usable way." -George Corugedo, Redpoint Global, CTO
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"When surveys ask people about the quality of their data, they'll say it's much higher than it is when tested. So there's often a misperception in where the data quality is." -George Corugedo, Redpoint Global, CTO
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"Everybody has fragmentation as a major impediment to creating a great customer experience. Theyve got data in different silos, don't necessarily have access to it, don't have that consolidated view." -George Corugedo, Redpoint Global, CTO
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"The point of digital transformation is all about using data to make your decisions. The awareness of the data quality is almost as important as the data quality itself." -George Corugedo, Redpoint Global, CTO
- Part 1 Data quality awareness — George Corugedo // Redpoint Global
- Part 2Achieving superior data quality — George Corugedo // Redpoint Global
- Part 3Closing the CX gap using data — George Corugedo // Redpoint Global
Up Next:
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Part 1Data quality awareness — George Corugedo // Redpoint Global
George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions. But, the business must be confident in the quality of the data or they’ll revert to intuition-driven decisions. Today, George showcases the importance of data quality awareness for organizations.
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Part 2Achieving superior data quality — George Corugedo // Redpoint Global
Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving their business decisions is accurate. They understand that data only becomes valuable when it solves their business problems. Today, George lays out strategies to achieve superior data quality.
Play Podcast -
Part 3Closing the CX gap using data — George Corugedo // Redpoint Global
Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichannel customer experience consumers have come to expect. However, keeping that data clean is a challenge marketers need to tackle continuously. Today, George talks about closing the customer experience gap using data.
Play Podcast
