Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4 Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Show Notes
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02:13Extending the lifetime value of a customerFocus on the customer journey and getting them through your sales funnel. The investment is worth the long-term benefits and it gets easier over time.
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04:33Understanding the subscription modelYou can sell multiple products for different uses. This is a great way to upsell and create repeat customers while building brand loyalty.
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06:38Deciding whats a worthwhile product extensionBe very clear about what you are offering on the market. While product extension can help, you dont want to start branching out too early.
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08:32How to prioritize what you invest inIt all depends on what stage youre at in your business. Pay attention to the lifetime value of your customer and the cost of acquisition.
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12:20How to raise the lifetime value of your customersFind ways to cross promote to existing customers. Look at their habits to figure out what else you can provide.
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13:29How to take advantage of the current eCommerce business modelToday, its about standing out from the competition. You want to create a community around your brand to build trust, loyalty, and long-term customer relationships.
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15:53Monetizing your eCommerce dataYou could start selling your valuable ecommerce data. But that will involve a lot of attention to data privacy laws.
Quotes
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“Acquiring customers is twice as expensive as retaining them and creating more value through repeat purchases." - Roli Saxena, President, Adroll
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"only 18% of e-commerce brands that we've actually researched invest in lifetime marketing." - Roli Saxena, President, Adroll
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"Only a fifth of all the e-commerce brands really invest in lifetime marketing because it's just hard. But it becomes easier as you've been in the market for a while." - Roli Saxena, President, Adroll
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“80% of eCommerce brands that have recently gone public...and are able to drive the recurring spend are far more successful and have a higher value ...” - Roli Saxena, President, Adroll
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“I think it is not only risky to start extending your product too quickly. It is also important to understand how you make that extension.” - Roli Saxena, President, Adroll
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“The more meaningful metric to think about is lifetime value divided by cost of customer acquisition...” - Roli Saxena, President, Adroll
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“The ideal ratio for an LTV to CAC is anything between 3 to 5... you're making 3x as much money off of your customer for every $1 spent acquiring them.” - Roli Saxena, President, Adroll
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“Leveraging the existing data you have to customize the buying experience, to me, is that the effective way to cross sell.” - Benjamin Shapiro, Host, MarTech podcast
- Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4 Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Up Next:
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Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business.
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Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there’s a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers.
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Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels.
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Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow your business effectively, you need repeat customers. Today, Roli explains how you can extend the lifetime value of your customer.
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Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your customer data. But can you really monetize this safely and effectively? Today, Roli talks about the value of your eCommerce data and your customers’ privacy.
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