Understanding your B2B Customer Needs — Ike Singh Kehal // Social27
- Part 1 Understanding your B2B Customer Needs — Ike Singh Kehal // Social27
- Part 2Leveraging Sponsors in Events — Ike Singh Kehal // Social27
Show Notes
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01:40Ikes background and Social27Social27 has been around for the past decade providing event solutions. The focus is on helping enterprises get better results from events.
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02:55What you need to know about B2B customersUnlike B2C customers, its going to be harder to attract your B2B customer. But in the same breath, B2B comes with more long-term customer relationships.
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04:29Figuring out who your B2B customers areIt all boils down to having the right message for the right audience. B2B requires that you really tailor your pitch according to the intent of the decision-makers youre targeting.
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07:57The ideal B2B marketing planStart off by finding out who are the different stakeholders youre going to need to win over. Then prepare documentations for each of them.
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10:00Honing in on a specific needIts not just about landing the customer. Maintain communication with them to really get a breakdown of their needs.
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12:05Figuring out when someone is in marketThis calls for a good understanding of your customer journey. So maintain communication with your target so you can always meet them where they are.
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14:22How to approach your nurture campaignFocus on building and maintaining relationships. Keep the conversation going by consistently putting out content.
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16:44Finally making the saleYou need to first earn your targets trust and they will be drawn to you. Focus on solving a specific problem based on their intent.
Quotes
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01:45 - The purpose of B2B marketing events
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Events are what brings your customers out in the open. The goal of events is to find out exactly what your customers are expecting of you.
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04:12 - What you can do with event data
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Theres a lot of first, second, and third-party data that you can get through events. Smart marketers use this for things like predictions and customer needs.
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06:28 - Leveraging sponsors in events
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One of the main reasons you have an event is networking and providing solutions. But having sponsors and exhibitors helps to familiarize your audience with solutions without pressure.
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09:39 - Why Social27 events are a better experience for everyone
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Most times, businesses enter into an event simply hoping for the best. But with Social27, everything is tailored and you get personalized recommendations.
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12:16 - Helping attendees broadcast what theyre looking for
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Social27 will soon launch their speed networking feature. This is a product that will help event attendees to get across their intent and meet with the right people.
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16:42 - Who can benefit the most from a Social27-led event
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Social27 moves events away from just top-of-funnel but spreads it into sales, too. So you can bring your event marketing and sales team to be part of the conversation.
- Part 1 Understanding your B2B Customer Needs — Ike Singh Kehal // Social27
- Part 2Leveraging Sponsors in Events — Ike Singh Kehal // Social27
Up Next:
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Part 1Understanding your B2B Customer Needs — Ike Singh Kehal // Social27
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you’re most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers’ needs.
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Part 2Leveraging Sponsors in Events — Ike Singh Kehal // Social27
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides with sales pitches. But in 2021, there’s a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events.
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