Growth Hacking Toolkits — Lee Mills // Pixly
- Part 1Influencer marketing for early stage companies
- Part 2 Growth Hacking Toolkits — Lee Mills // Pixly
- Part 3Startup marketing automation — Lee Mills // Pixly
Show Notes
-
02:00Growth hacking through direct marketingIts about direct marketing. Use social media and tools like Dux Soup to connect with like-minded individuals.
-
04:00The lead generation channel mixYou dont have to stick to one lead-gen platform or method. While sending cold emails, you can use other marketing channels and tools to connect, for example, LinkedIn.
-
05:01Woodpecker.coWoodpecker.co is a cold-outreach email marketing tool that helps you generate interest. Once the target is in the funnel, you then take a nurture approach to the sale.
-
06:54The moral side of marketingSome marketers think targeting everyone in your list is wrong. But if your list consists of people who can benefit from your product, you should market to them
-
08:37The nurture processThe nurture process is about identifying their pain point and working with them to solve that problem.
-
09:42How to stay in front of the customersNarrow down your audience within your niche. Focus on building trust by interacting with them both on and off social media where possible. But dont spam people.
-
12:31How to approach your growth hacking tool kitMake strategic partnerships to connect with larger players. This gets you into other marketplaces that need your solution.
Quotes
-
"They are in the target market because the solution I'm presenting to them can truly help them. If I didn't think it could, I would not be wasting their time." - Lee Mills, Co-founder and CEO of Pixly
-
"I'm not trying to email people 5, 10 times. If they don't respond after the 3rd email, then they're taken off the list...I'm 100% CAN-SPAM compliant." - Lee Mills, Co-founder and CEO of Pixly
-
"I'm not trying to sell you anything I'd like to see if you have 10, 15 minutes, so I can show this to you. And I'd like to get your feedback..." - Lee Mills, Co-founder and CEO of Pixly
-
“It's really all about relationships. You can have the best software in the world that solves the most pain. But if people don't like you or your brand, they're never going to use you.” - Lee Mills, Co-founder and CEO of Pixly
-
“Growth hacking by definition to me, in a lot of ways, is leveraging other people's audiences.” - Lee Mills, Co-founder and CEO of Pixly
- Part 1Influencer marketing for early stage companies
- Part 2 Growth Hacking Toolkits — Lee Mills // Pixly
- Part 3Startup marketing automation — Lee Mills // Pixly
Up Next:
-
Part 1Influencer marketing for early stage companies
Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influencer out there. But influencer marketing is about more than just getting in front of the largest audience. Today, Lee discusses influencer marketing for early-stage companies.
Play Podcast -
Part 2Growth Hacking Toolkits — Lee Mills // Pixly
With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get leads, it first takes getting someone to show interest in your product or service. But many marketers are still confused by what’s a good marketing tactic and what’s not. Today, Lee talks about growth hacking tool kits.
-
Part 3Startup marketing automation — Lee Mills // Pixly
Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that get repetitive or formulaic. This is generally a sign that you could automate that step of the process and free up some time. Today, Lee talks about startup marketing automation.
Play Podcast
