Startup marketing automation — Lee Mills // Pixly
- Part 1Influencer marketing for early stage companies
- Part 2Growth Hacking Toolkits — Lee Mills // Pixly
- Part 3 Startup marketing automation — Lee Mills // Pixly
Show Notes
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02:05The marketing automation setup for startupsA lot of startups have minimal budgets. But tools like GreenRope and Hubspot either dont cost as much or they have packages geared towards startups.
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04:42Staying in front of your customers without being overwhelmingMeet the customer where they are. At different stages of the funnel, they will need more or less interaction. You can look at your competition to gauge your volume.
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05:55How to automate your processesOnce you start, there will be an ongoing process of fine tuning. But when a process becomes repetitive, thats something that you can think about automating.
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07:00Using automations as an earlyAs your business grows and you start to scale, you will see more opportunities for automation. But it helps to have someone monitoring this setup, too.
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07:59Pro tip for crafting marketing emailsBe concise and show the target the value you bring to the table. Instead of a long email, just answer the question.
Quotes
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"So GreenRope is a stellar tool for startups because it's inexpensive and it's robust. I've used it and I've had great success with it." - Lee Mills, Co-founder and CEO of Pixly
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"HubSpot has a startup program package for startups with limited budgets... you get 90% off the price for the first year and then 50% off for the second year." - Lee Mills, Co-founder and CEO of Pixly
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"A lot of this is built on intuition and when you've done marketing automation for a while, you generally kind of feel what you should be automating." - Benjamin Shapiro, Host, MarTech podcast
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“As time goes on and we scale and we raise more money and really start to grow the business, you want to automate as much as possible...” - Lee Mills, Co-founder and CEO of Pixly
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“Automation sets you free, but it does help to have human eyes on there.” - Lee Mills, Co-founder and CEO of Pixly
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“Nobody wants to read a novel. Don't write an email that's like 3 pages long. You be short, sweet, and succinct.” - Lee Mills, Co-founder and CEO of Pixly
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“You don't have to get all of the information to the customer in one response. Leave them with the ability to ask, follow up questions and respond appropriately.” - Benjamin Shapiro, Host, MarTech podcast
- Part 1Influencer marketing for early stage companies
- Part 2Growth Hacking Toolkits — Lee Mills // Pixly
- Part 3 Startup marketing automation — Lee Mills // Pixly
Up Next:
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Part 1Influencer marketing for early stage companies
Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influencer out there. But influencer marketing is about more than just getting in front of the largest audience. Today, Lee discusses influencer marketing for early-stage companies.
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Part 2Growth Hacking Toolkits — Lee Mills // Pixly
With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get leads, it first takes getting someone to show interest in your product or service. But many marketers are still confused by what’s a good marketing tactic and what’s not. Today, Lee talks about growth hacking tool kits.
Play Podcast -
Part 3Startup marketing automation — Lee Mills // Pixly
Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that get repetitive or formulaic. This is generally a sign that you could automate that step of the process and free up some time. Today, Lee talks about startup marketing automation.
