Radio’s role in sports marketing — Jennifer Davis // LEARFIELD

Show Notes

• 02:02
  The place of audio in sports marketing

  Radio and streaming are the leading media forms for audio in sports marketing today. Podcasting is also catching on and Jennifer sees any easily consumable as a possibility for more audio in sports marketing.
• 03:22
  The technology behind audio

  Radio definitely has a big role in sports marketing. Radio has been around for decades. And the programming has evolved to meet the needs of today's collegiate sports audience.
• 05:31
  The generational gap

  A lot of sports fans will have preferences in how they experience a game and where. But with the many available choices to tune in today, more and more people, both young and old, are leaning towards more of a mixed media type of experience.
• 07:11
  What goes into a good audio campaign

  The main idea here is to be relevant to your audiences interests. Make your campaign personal so that you can connect to your audience in a meaningful way.
• 08:30
  Evaluating an audio campaigns performance

  You can use offer-driven content as a way to peak peoples interest. Plus, both third-party and in-house evaluation tools have been used to effectively evaluate the impact of an audio campaign.
• 11:22
  How to look at attribution in sports audio marketing

  Think of your sales funnel as more of a guideline rather than boxes that you have to check. The truth is that there isnt always a hard-and-fast way to calculate attribution exactly or directly to a specific medium in the sports setting. Repetition is key.
• 14:32
  Understanding awareness

  Awareness is not justa one shot game. You need to be consistent in your branding and your marketing to ensure that your audience thinks of you first when the time comes.