Privacy Week: Email Marketing for B2B & B2C // Kasey Chappelle — GoCardless

Show Notes

• Benjamin: Welcome back to Privacy Week on the MarTech podcast. This podcast is sponsored by Searchmetrics. Searchmetrics sets the standard for innovation and the content and search engine optimization industry. They support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic rankings in Google. If you're an enterprise level marketer and the search metrics suite of software and services will help you optimize your existing content, help you understand what topics need to cover next, and how to ensure that your writers produce effective posts. There are billions of google searches happening every day in searchmetrics gets your stories to the top.
  Benjamin: This week we're doing a deep dive into a subject matter that's critically important to marketers, industry, business, and channel of marketing privacy. For those of you who are just joining us today, each week we're going to publish an episode that covers how to stay out of trouble by learning the rules of online privacy. Joining us for Privacy Week is Kasey Chappelle, who is a privacy advocate and the data protection officer for Gocardless, Kasey has worked as part of the in house counsel for large enterprises including Vodafone and American Express global business travel. She has a wealth of information related to privacy and we're very excited to have her here. So far this week, Kasey's has walked us through an overview of some of the basic rules of privacy, some of what Gdpr means, and a little bit about data capture, and today we're going to turn our attention to the rules for privacy related to email marketing. Here's the third installment of our interview with Kasey Chappelle from gocardless.