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Jamie Cleghorn | Bain & Company
What % of your pipeline should sales drive? — Jamie Cleghorn // Bain & Company
Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organization. As companies grow in size and communication falters, they run the risk of ambiguous marketing messages. Today, Jamie talks about why marketers need management consultants
Play PodcastVivien Garnès | Upfluence
Becoming a marketing influencer — Vivien Garnès // Upfluence
Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many make it seem online. Many hours must be spent producing high-quality content that can win the attention of consumers and the brands they love. Today, Vivien breaks down the process of becoming an Influencer.
Play PodcastVivien Garnès | Upfluence
Becoming a marketing influencer — Vivien Garnès // Upfluence (copy)
Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many make it seem online. Many hours must be spent producing high-quality content that can win the attention of consumers and the brands they love. Today, Vivien breaks down the process of becoming an Influencer.
Play PodcastVivien Garnès | Upfluence
How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence
Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marketing budget allocations to influencer marketing. However, measuring their effectiveness still challenges marketers. Today, Vivien talks about how you can monetize your influencer marketing campaigns.
Play PodcastVivien Garnès | Upfluence
How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence (copy)
Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marketing budget allocations to influencer marketing. However, measuring their effectiveness still challenges marketers. Today, Vivien talks about how you can monetize your influencer marketing campaigns.
Play PodcastVivien Garnès | Upfluence
Tips for getting the best work from influencers — Vivien Garnès // Upfluence
Vivien Garnès, Upfluence’s Co-CEO, highlights methods to maximize your influencer marketing strategies. Keeping your influencers motivated means that they can produce the best content for your brand. This motivation doesn’t necessarily have to be monetary and can take many forms. Today, Vivien talks about tips for getting the best work from influencers.
Play PodcastVivien Garnès | Upfluence
Matching influencers and your audience — Vivien Garnès // Upfluence
Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your audience wants and the influencers who are able to provide that content to them. Today, Vivien talks about matching influencers with your audience.
Play PodcastVivien Garnès | Upfluence
Matching influencers and your audience — Vivien Garnès // Upfluence (copy)
Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your audience wants and the influencers who are able to provide that content to them. Today, Vivien talks about matching influencers with your audience.
Play PodcastVivien Garnès | Upfluence
Should you build an influencer campaign? — Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, discusses ways to maximize your influencer marketing strategies. In an age where more people are shopping online, brands must consider the benefits of influencer marketing. As online competition mounts, where you decide to spend your marketing dollars is becoming more integral to success. Today, Vivien talks about whether you should…
Play PodcastLloyed Lobo | Boast.AI
Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, talks about community driven marketing. So you’ve gotten a few people together in your community. The next step is to figure out ways to monetize your new following. Today, Lloyd discusses how you can monetize your community marketing efforts.
Play PodcastAbout Topic: Growth Marketing
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