Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
- Part 1Ultimate Guide to Community-Led Growth
- Part 2 Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Show Notes
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01:58Monetizing your communityIt all boils down to reciprocity and the art of giving. So be prepared to build your community around the value that you can add before you start seeing returns.
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05:55How to ensure a high conversion rateWith monetizing a community, you want to maintain good relationships by helping people achieve their goals. This way people are ready to support you when the time comes.
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07:48What it takes to build a communityThe most important things you need to have is a set goal in mind and consistency. You dont need a lot of tools or resources to build a community.
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10:49How to approach the workloadAt first, youll start off handling most things on your own before your community starts to really grow. But as it grows, use the many resources and tools to make the work lighter.
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12:35Incorporating all the sensesThis is the best way to make real connections and get people engaged. If you started out with audio, you can move on to visual interactions once you feel youre ready to expand.
Quotes
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"When something is so transactional, then everything ends up becoming a commodity." - Lloyed Lobo, Co-founder & President, Boast.AI
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"The true way to build genuine connections is by building community." - Lloyed Lobo, Co-founder & President, Boast.AI
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"We got to 8 figures in revenue with 4 sales guys in a community. Right now we've doubled or tripled the sales team. I think, quadrupled the sales team." - Lloyed Lobo, Co-founder & President, Boast.AI
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“...fall in love with the customer and not your solution...” - Lloyed Lobo, Co-founder & President, Boast.AI
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“One of the key things that builds community is cadence. A lot of people don't focus on cadence. They just try to do it.” - Lloyed Lobo, Co-founder & President, Boast.AI
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“If you have 50 customers, you can already start hosting at least a webinar every other week. And maybe an IRL event every other month...” - Lloyed Lobo, Co-founder & President, Boast.AI
- Part 1Ultimate Guide to Community-Led Growth
- Part 2 Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Up Next:
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Part 1Ultimate Guide to Community-Led Growth
Lloyed Lobo, co-founder and president of Boast.AI, discusses community driven marketing. One of the best things you can do for your brand is to build a community around it. But not a lot of people know exactly how to foster such relationships. So today, Lloyed talks about his ultimate guide to community-led growth.
Play Podcast -
Part 2Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, talks about community driven marketing. So you’ve gotten a few people together in your community. The next step is to figure out ways to monetize your new following. Today, Lloyd discusses how you can monetize your community marketing efforts.
