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Michael Solomon | Saint Josephs University
Tomorrow’s Customer Experience — Michael Solomon // Saint Josephs University
Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer needs, brand perceptions are bound to change over time. How do we attract new customers while nurturing our existing customer base? Today, Michael discusses staying alert to tomorrow’s customer experience developments.
Play PodcastDrea Hudson | Hubspot
Diversity & Inclusion at Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates…
Play PodcastDrea Hudson | Hubspot
Audio in Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio…
Play PodcastDrea Hudson | Hubspot
Event Marketing Mix — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event…
Play PodcastDrea Hudson | Hubspot
Audience Development — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your…
Play PodcastDrea Hudson | Hubspot
Event Value Prop — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition.
Play PodcastJames Ontra | Shufflrr
Using logic vs storytelling to inspire prospects — James Ontra // Shufflrr
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultimate communication tool. Today, Ben and James talk about using logic versus storytelling to inspire your prospects.
Play PodcastJames Ontra | Shufflrr
Marketing through storytelling — James Ontra // Shufflrr
Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling.
Play PodcastJennifer Davis | LEARFIELD
Sports marketing podcasts opportunities — Jennifer Davis // LEARFIELD
Once again, Ben meets with Jennifer Davis, CMO of LEARFIELD, to discuss using collegiate athletics as a platform for marketing success. So far, we’ve learned about how collegiate sports impact brand marketing challenges. And while there is room for mixed media here, audio plays a very important role. Today, Jennifer gives her thoughts on Ben’s…
Play PodcastJennifer Davis | LEARFIELD
Radio’s role in sports marketing — Jennifer Davis // LEARFIELD
Jennifer Davis, CMO at LEARFIELD, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your target in a variety ways including audio, visual, and print. To be honest, each media strategy has a place in sports marketing. Today, Ben and Jennifer talk about the role that…
Play PodcastAbout Topic: Branding
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