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Ruth Zive | Voices
What’s the question every board asks that most marketers aren’t ready for?
Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals why traditional marketing metrics fail in conversational AI environments. Ruth details specific frameworks for measuring brand impact when customers…
Play PodcastRuth Zive | Voices
Is this use of AI actually making you less effective?
AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead of driving demand, and shares frameworks for balancing strategic planning with immediate revenue-generating activities.
Play PodcastRuth Zive | Voices
One marketing lesson from Lady Gaga that every CMO should steal
Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how performance-grade AI voices are replacing synthetic alternatives across enterprise systems. She discusses coordinating voice branding with visual identity systems, implementing actor-powered voice models for conversational AI agents, and measuring voice experience impact on customer engagement…
Play PodcastRuth Zive | Voices
The Voice-First Shift Companies Can’t Ignore
Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authentic brand experiences in voice-first environments. She discusses performance-grade AI voice selection strategies, cross-platform voice consistency frameworks, and practical approaches for integrating voice technology into existing marketing workflows without over-strategizing implementation.
Play PodcastChris O'Neill | GrowthLoop
You say you’re data-driven but are you lying?
Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid…
Play PodcastChris O'Neill | GrowthLoop
The most useful AI workflow
Marketing teams struggle with AI workflow implementation at scale. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He demonstrates using Claude for automated investor updates and building custom applications that convert newsletters into podcast feeds through transcription and RSS automation. The discussion…
Play PodcastChris O'Neill | GrowthLoop
AI will erase this Martech category?
AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada to $2B and launching Glean to a $7.2B valuation. He discusses how agentic AI learns from data patterns to activate campaigns across channels automatically. The conversation covers building composable CDPs that iterate based on real-time…
Play PodcastChris O'Neill | GrowthLoop
This will force a fast pivot
AI forces marketing teams to pivot faster than ever before. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels. The discussion covers building compounding growth engines that iterate…
Play PodcastChris O'Neill | GrowthLoop
Marketing innovation in the AI era
Marketing teams waste 90% of their martech stack capabilities. Chris O'Neill, CEO of GrowthLoop, explains how agentic AI transforms data warehouses into intelligent marketing engines that learn and optimize automatically. The conversation covers composable CDP architecture that brings AI directly to your data cloud, always-on measurement systems that replace traditional A/B testing, and causal decisioning…
Play PodcastDavid Edelman | Harvard Business School
When will AI be rich enough to start customizing the experiences without relying on us marketers?
David Edelman, Senior Lecturer at Harvard Business School and Executive Advisor, delves into the evolving landscape of personalization in the AI era. Discover how AI is enabling brands to create broader, more integrated personalized solutions, and the strategic implications of being at the center of these innovation ecosystems. Gain insights on the collaborative potential of…
Play PodcastAbout Topic: Artificial Intelligence
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