Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
James Heller
Wrapify
- Part 1Why Out-of-Home Should Be Part of Your Marketing Mix?
- Part 2 Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
Show Notes
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The Difference Between Putting a Billboard That Isnt a Static Placement And Buying Ads on Something That Moves (02:39)If it's a market where you're on the road or a market that has a ton of foot traffic, or commuters that are either driving into the city or people who are walking on the sidewalk to work, transit is a fantastic channel to be able to capture that top of the funnel brand awareness. Each city demographic changes the way you leverage it.
- Part 1Why Out-of-Home Should Be Part of Your Marketing Mix?
- Part 2 Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
Up Next:
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Part 1Why Out-of-Home Should Be Part of Your Marketing Mix?
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out of home and transportation marketing should fit into your brand's marketing mix.
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Part 2Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out-of-home and transportation marketing should fit into your brand's marketing mix, and today we dig into the transportation industry and why it fits within out-of-home.
