Why AI in GTM presents massive opportunities
Daniel Saks
Landbase
- Part 1How Agentic AI will transform sales & marketing
- Part 2 Why AI in GTM presents massive opportunities
Show Notes
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00:00Utilizing AI for enhancing customer segmentation and targeting strategies.Discussion on how agentic AI can be leveraged to improve customer segmentation and targeting in sales and marketing efforts.
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02:15Automating lead scoring and prioritization for marketing executives.Exploring the key benefits of agentic AI in automating lead scoring and prioritization tasks for marketing executives.
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04:45Personalizing customer experiences and fostering meaningful interactions.Insights into how agentic AI contributes to personalizing customer experiences and enhancing interactions throughout the sales funnel.
Quotes
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"Average human performers, when it comes to campaigns or, let's say, sales development, produce really bad results. Average AI prompting also produces really bad results." - Daniel Saks
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"45% of campaigns full up fail to generate leads that convert." - Daniel Saks
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"It's not so likely that people are using AI in an agentic way where it's about execution, they're probably using it more to chat. And that is the reality of today.." - Daniel Saks
Episode Chapters
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01:44What's the Word? -- AI in go to marketThe segment discusses how artificial intelligence can harness human and machine intelligence to improve marketing and sales campaigns, proposing "intelligence" as the word to describe AI's role in go to market strategies.
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03:22What's the Word? -- AI for strategy Artificial intelligence is currently more effective for strategizing and analyzing markets than performing autonomous executions, emphasizing the importance of AI in developing go to market strategies.
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05:54The Secret Sauce -- AI for GTM executionDiscusses using AI to optimize go to market executions by incorporating both public and private data about businesses and their customers, leading to individualized go to market strategies.
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10:08Role Play -- Mid-market CMOEnvisioning a mid-market CMO leveraging AI, the segment explores how leaders can encourage teams to embrace AI while focusing on digital transformation fundamentals and identifying repetitive tasks for automation.
- Part 1How Agentic AI will transform sales & marketing
- Part 2 Why AI in GTM presents massive opportunities
Daniel Saks
Landbase
Up Next:
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Part 1How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity and automation in the marketing world.
Play Podcast -
Part 2Why AI in GTM presents massive opportunities
Daniel Saks, co-founder and CEO of Landbase, delves into the transformative potential of agentic AI in marketing. Discover how combining human wisdom with machine intelligence can revolutionize go-to-market strategies by optimizing campaigns and driving efficiency. Daniel shares insights on leveraging AI to reduce campaign failure rates, improve customer profiling, and streamline repetitive tasks, ensuring more time for creative and strategic pursuits.
