A Scientific approach to developing your brand — Lindsay Pedersen // IronClad Brand Strategy
Lindsay Pedersen
Iron Clad Brand Strategy
- Part 1Where brand building fits into your marketing priorities
- Part 2 A Scientific approach to developing your brand — Lindsay Pedersen // IronClad Brand Strategy
Show Notes
Quotes
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“I developed a series of frameworks, that helped me to build the brand idea and help me pressure test it to make sure that I’m getting it crystalized.” - Lindsay “Early-stage founders are allergic to anything that requires investment with no tangible outcome. Honestly, because a lot of times, the brand has been used as a BS excuse for marketers to try to validate what they’re doing.” - Ben “The Uncommon Denominator Framework is the Venn Diagram that reveals differentiating themes that you can start to develop. The three circles are the customers, competitors, and company.” - Lindsay “The whole point is differentiation. That’s the key to a thriving business and the purpose of the brand. It’s creating not just demand for the category but a distinctive value for your business in a way that only you can attract.” - Lindsay “The way you can evaluate whether your brand strategy in a numerical way is through customer lifetime value. Is your top line growing as a result of your brand strategy? - Lindsay “Another way to evaluate if your brand is working for you is if you are lowering your cost of customer acquisition. When you’re going after the right people with the right message, it will be easier to attract them with the same amount of money.” - Lindsay “I think that one of the most challenging things that early founders face is the recognition that marketing takes time to cultivate.” - Ben
- Part 1Where brand building fits into your marketing priorities
- Part 2 A Scientific approach to developing your brand — Lindsay Pedersen // IronClad Brand Strategy
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Part 1Where brand building fits into your marketing priorities
Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 1 of our conversation, we are going to talk about where brand building should fit into your marketing priorities.
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Part 2A Scientific approach to developing your brand — Lindsay Pedersen // IronClad Brand Strategy
Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 2 of our conversation, Lindsay is going to walk us through her scientific approach to brand positioning.
