Where brand building fits into your marketing priorities — Lindsay Pedersen // IronClad Brand Strategy (copy)

Quotes

• “I was surprised to learn that most people didn’t think of brand in this holistic, North Star way in which I was kind of groomed. I wanted to help people in seeing brand as a tool that transcends traditional marketing and it goes to all of your leadership decision.” - Lindsay “Brand is a tool for guiding growth with clarity and intention.” - Lindsay “Brand is what you stand for as a business. It’s the crux of the value that your business brings and when you’re articulate about that, you set up all of your decision-making for more success.” - Lindsay “Brand has the economic power to differentiate you, and if you have a preferred brand by definition you have higher pricing power. The more your brand is resonant with your audience, the less they care about price and more propensity to be loyal.” - Lindsay  “Your brand is the ethos of your company. It’s a reflection of the leadership and the collective power of the company that needs to be described through your marketing efforts, product decisions, and customer service.” - Ben “Everybody will have a brand. It’s only a question of creating value, or is neutral or is eroding value to you.” - Lindsay“I always believed that the brand is the foundation of successful marketing.” - Ben